R2G Launches Global Annual Survey: Startup-Corporate Partnerships in Digital Health 2024 – Success Factors and Breaking Points

R2G has launched its global annual survey, examining how established healthcare organizations collaborate with digital health startups to foster innovation. The survey explores the factors that contribute to successful partnerships. It focuses on the critical success factors and the breaking points that can make or break these collaborations.

As the digital health sector continues to evolve and become more integrated with the broader healthcare ecosystem, partnerships between startups and corporations have taken on increased importance, yet they have also become more complex. These collaborations have allowed corporations to adopt cutting-edge technologies, improving healthcare access and affordability, while providing startups with the resources and support needed to grow. Corporations have pursued various strategies to attract the right partners, including investment funds, dedicated partnering units, hackathons, and accelerators. Despite the time, effort, and resources both parties invest to foster digital health innovation, most partnerships still fail.

In the 2023 survey, partnerships were the most commonly preferred approach for managing digital health activities among healthcare corporations (55%), but only 13% of these collaborations were considered successful. This year’s survey will evaluate whether these figures have changed and provide a pulse check on the factors influencing successful partnerships today and the challenges leading to their breakdown.

The new annual globalStartup-Corporate Partnerships in Digital Health 2024” survey seeks input from decision-makers at both startups and established healthcare organizations, such as hospitals, pharmaceutical companies, health insurers, and medtech firms, to better understand how they manage their digital health initiatives, why challenges arise, and what can be done to improve partnership outcomes. The insights will provide a comprehensive view of current practices and highlight opportunities for improving collaboration in the future.

To find out what works and what does not in 2024 for “Startup-Corporate Partnerships in Digital Health” the survey aims to answer questions such as:

  • Why do digital health partnerships succeed or fail?
  • Has your success rate in partnerships improved?
  • What are the existing models for partnership identification and management?
  • What is your approach to managing digital health activities: Invest and Buy, Partner and Co-Develop, Become a Customer?
  • How much are you utilizing tools like job rotation in collaborations today?
  • How do you manage screening and partner selection (scouting) activities?

This global survey builds on R2G’s previous surveys from 2023 and 2019, offering a comparative analysis of evolving perspectives and shedding light on key differences and emerging trends in digital health partnerships as we look toward 2024.

The survey will be open until 31st October, 2024. A summary of the results will be shared with the participants.

Take part in the “Startup – Corporate Partnerships in Digital Health 2024” survey and:

  • Provide your thoughts and compare your ideas with other industry representatives.
  • Help us understand and have your say on what the critical success factors in digital health partnerships are.
  • Receive a summary of the results & learn from the opinions of other participants.
  • Contribute to the success of the global digital health market.
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Your opinion matters! Speak for today, influence for tomorrow.
Be assured that all answers you provide will be treated in the strictest confidence.

This survey is supported by R2GConnect, the world’s largest matching and partnership builder platform for the digital health industry.

We thank you in advance for your time and participation!