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Home / mHealth / digital health market overview / Whitepaper: mHealth Survey Summary 2011

Whitepaper: mHealth Survey Summary 2011

231 participating companies

2nd edition of our mHealthEconomics study

Status Quo of the mHealth app industry

20 pages, 21 graphs

The mHealth developer survey reveals that the impact the new smartphone app market has on mHealth is significant. Some of the results of the survey are:

– Diabetes seen as the therapeutic area with the highest business potential
–  App developers and agencies will be the main players in the market
–  Smartphone penetration will be main driver for mHealth
–  Lack of standardization, regulation and market transparency are the main barriers facing mHealth
–  Doctors and hospitals will be the main distribution channel for mHealth apps
–  Android and iOS will be preferred mobile platforms for mHealth solutions

 

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  • Description
  • Table of Contents
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Product Description

In total we had 231 participating companies ranging from start-up mHealth specialists to traditional healthcare market players for our “mHealth Survey Summary 2011”.

The smartphone hype has brought some exciting changes to the traditional mobile health industry. The survey reveals that the impact the new smartphone app market has on mHealth is significant. Some of the results of the survey are:

– Nearly 80% of respondents see diabetes as the therapeutic area with the highest business potential
– Almost 70% of survey participants agree that app developers and agencies will be the main players in the market
– Smartphone penetration is seen as the main driver for mHealth by 63% of respondents
– Lack of standardization (50%), regulation (49%) and market transparency (49%) are the main barriers facing mHealth
– Doctors and hospitals are seen as the best distribution channel for mHealth apps by 2015
– Android and iOS will be preferred mobile platforms for mHealth solutions

Some of the findings have been used in our newly released “Global mHealth Market Report 2010-2015”. The follow-up report is this: Mobile Health Market Report 2013-2017.

Table of Contents

2 Market Background / Survey details
3 Survey participants
4 Summary
5 Participant’s demographics
6 Therapeutic areas offer the best market potential for mHealth solutions
7 Main traget groups for mHealth solutions
8 Biggest market potential for medical professionals and patients
9 percentage of medical professionals and patients in developed countries using mHealth in 2015
10 Main players that will develop the mHealth market in the next 5 years
11 Main driving forces for the growth of mHealth in upcoming years
12 Biggest barriers of mHealth in the upcoming years
13 Best distribution channels for mHealth solutions (today and in 5 years time)
14 Devices offering the best business opportunities for mHealth (today and in 5 years time)
15 Smartphone platforms offering the best business opportunities for mHealth (today and in 5 years time)
16 Industry benefit from mHealth solutions
17 Market hypotheses
18 Contact
19 Other selected reports
20 Other selected PPT slides

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    “The report, which is among the best I have purchased, provided a very insightful guide to the mHealth market.”

    - VP healthcare company

    “The Diabetes App Market Report by research2guidance is comprehensive and far reaching. It allows the reader to get a real feel for the state of the Diabetes App Market in Europe and provides some excellent strategic guidance. It is a really valuable piece of market intelligence about the Diabetes mHealth market in Europe, in fact the best I have read on this specific issue to date.”

    - Petra Wilson, President IDF

    “The report was helpful in improving my understanding of key market trends”.

    - David Elliot Business Development Advisor, DGE Consulting

    ” I found it very interesting and it helped me  to think about the future of health care.”

    - Scott Kirschner Director of Benefits Strategy, Iron Mountain

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