Whitepaper: mHealth Survey Summary 2011

Product Description

In total we had 231 participating companies ranging from start-up mHealth specialists to traditional healthcare market players for our “mHealth Survey Summary 2011”.

The smartphone hype has brought some exciting changes to the traditional mobile health industry. The survey reveals that the impact the new smartphone app market has on mHealth is significant. Some of the results of the survey are:

– Nearly 80% of respondents see diabetes as the therapeutic area with the highest business potential
– Almost 70% of survey participants agree that app developers and agencies will be the main players in the market
– Smartphone penetration is seen as the main driver for mHealth by 63% of respondents
– Lack of standardization (50%), regulation (49%) and market transparency (49%) are the main barriers facing mHealth
– Doctors and hospitals are seen as the best distribution channel for mHealth apps by 2015
– Android and iOS will be preferred mobile platforms for mHealth solutions

Some of the findings have been used in our newly released “Global mHealth Market Report 2010-2015”. The follow-up report is this: Mobile Health Market Report 2013-2017.

Table of Contents

2 Market Background / Survey details
3 Survey participants
4 Summary
5 Participant’s demographics
6 Therapeutic areas offer the best market potential for mHealth solutions
7 Main traget groups for mHealth solutions
8 Biggest market potential for medical professionals and patients
9 percentage of medical professionals and patients in developed countries using mHealth in 2015
10 Main players that will develop the mHealth market in the next 5 years
11 Main driving forces for the growth of mHealth in upcoming years
12 Biggest barriers of mHealth in the upcoming years
13 Best distribution channels for mHealth solutions (today and in 5 years time)
14 Devices offering the best business opportunities for mHealth (today and in 5 years time)
15 Smartphone platforms offering the best business opportunities for mHealth (today and in 5 years time)
16 Industry benefit from mHealth solutions
17 Market hypotheses
18 Contact
19 Other selected reports
20 Other selected PPT slides