Product Description
Women account for nearly half of humankind: In mid-2019, the female population alone reached 3.8 billion, accounting for 49.6% of the global population. Driven by a demographic boom in Asia and Africa, it is set to grow continuously in the foreseeable future.
Over the last five years, the digital women’s health market has been driven by an increasing interest in women’s health issues, from both the general public and medical professionals. With over 3,000 app-based solutions, 151M annual downloads globally and millions active users (end of 2019), women’s health has managed to develop into one of the biggest and most consumer-oriented digital healthcare markets.
“The Global Market Of Digital Women’s Health Solutions 2017-2024: How New Technology Will Revolutionize Women’s Health” report by Research2Guidance deals with the global market of digital solutions that support women during different stages of their lives. Currently available digital women’s health solutions are mainly focused on the reproductive function of the female body.
The market for digital women’s health solutions refers to the software, products and services that leverage technology to address specific women’s health issues and which improve women’s health.
The 140-page report is the most comprehensive study of one of the biggest consumer-oriented digital healthcare markets – women’s health. Some of the quantitative and qualitative analyses are also presented in 70 figures and 30 tables. To validate market hypotheses and concepts, R2G’s team conducted interviews with key decision makers in the digital women’s health market. Their insights and data enriched our deep dive market intelligence with the latest and most relevant business expertise.
The new report covers:
- The sizing of the current global market opportunity including addressable market, demand and supply size.
- The description of the current global digital women’s health ecosystem.
- A categorization and description of the currently available solutions by women’s lifecycle and use case/features.
- An evaluation of current and future business models.
- A mapping of the global competitive landscape – overall analysis and top 10 publishers market shares.
- Profiles of Top 10 leading digital women’s health solution providers including their solutions portfolio performance and perceived market strategy.
- A profile of the largest country markets showing addressable markets, current adoption rate and key competitors’ performances.
- An evaluation of Top 10 trends that will transform the digital women’s health market.
- A description of four success entry strategies for established players and new entrants.
- An outlook till 2024 providing detailed forecast on market size, business models, usage and pricings.
In “The Global Market Of Digital Women’s Health Solutions 2017-2024: How New Technology Will Revolutionize Women’s Health” report the following companies are mentioned and covered: Health & Parenting Inc, Flo Health, ABISHKKING/Simple Design, Biowink GmbH (Clue), Leap Fitness, BabyCenter, Glow, SimpleInnovation, GP International/GP Apps, Ovia Health, Fitbit, Apple, Samsung Health, Alphabet, Bayer, Whisper Arts, Women Health, Easy Healthcare Corporation, positive restive d.o.o., Chiaro Technology, Healthline, Mamava Inc., BabySentry, Fertility Council, Odosoft, Cocoon Life Pregnancy, Shenzhen Unicare, Bangtang Network Technology, Kindara, Trackle GmbH, AVA, Tempdrop, Braster, Samplytics, Clearblue, Garmin, Versa, Nighp Software, Pfizer, Sanofi, Roche, Merck, MTI, TDK Corporation, Thyme Maternity, LactMed, Philips, Onelife Health, BabyTree Inc., Wachanga, Mylo, Baby Chakra, Healofy.
Research2Guidance has been monitoring the digital health market since 2010. This report will act as a baseline for future analyses of the digital women’s health solutions market.
What the market tells about the R2G’s digital women’s health report:
“I am impressed by the comprehensive selection of topics and trends as well as the analysis depth this report provides. Highly recommended for anyone looking to build a solid knowledge foundation of the market but also for experts who need an up-to-date analysis of the global market and its potential.”
David Schärf, Founder of Onelife Health and Advisor at Parasol Strategy
Questions about the content of the report, the method or how to order, please contact – [email protected]
TABLE OF CONTENTS
1. Scope of the report
2. Management summary
3. Global digital women’s health opportunity
4. The global digital women’s health ecosystem: current status
4.1. The growth of the supply side: number of solutions (2010-2019)
4.2. The growing demand: downloads and usage (2016-2019)
4.3. The diversity of the market: The twelve main use cases
4.4. The diversity of the market: Five medical categories
4.5. Premium digital content developments
4.6. Connected digital healthcare solutions: classification of devices and major developments
4.7. Business models and revenues
5. Five major market segments: Key performance indicators and trends
5.1. Fertility apps: classification, structure, and growth
5.2. Prenatal apps: classification, structure, and growth
5.3. Postpartum apps: classification, structure, and growth
5.4. Gynecology and obstetrics apps: classification, structure, and growth
5.5. Menopause apps: classification, structure, and growth
6. Market competition: Overall analysis
6.1. Digital women’s health market players: the competitive landscape
6.2. Publishers’ market shares: Top-10
7. Leading market players: Company profiles
7.1. Health & Parenting Ltd.
7.2. Flo Health
7.3. ABISHKKING / Simple Design
7.4. Biowink GmbH (Clue)
7.5. Leap Fitness Group
7.6. BabyCenter
7.7. Glow
7.8. SimpleInnovation
7.9. GP International/GP Apps
7.10.Ovia Health
8. Top-10 country markets for digital women’s health solutions
8.1. Geographic structure of the global digital women’s health market
8.2. The United States
8.3. Brazil
8.4. Russia
8.5. Mexico
8.6. The United Kingdom
8.7. India
8.8. Germany
8.9. France
8.10.China
8.11.Spain
9. Major trends and go-to-market strategies in the digital women’s health market
9.1. Ten major trends that will transform the digital women’s health market
9.2. The four most promising go-to-market strategies: how to tap into market opportunities for digital women’s health
10. Outlook: The next five years to 2024
10.1.Demographic target group and addressable market forecast
10.2.Downloads and usage forecast
10.3.Revenue forecast
11. Appendix
11.1.About Research2Guidance
11.2.Authors
List of figures and tables
LIST OF FIGURES
LIST OF TABLES
LIST OF FIGURES
Figure 1: Digital solutions for women’s health – scope of the study
Figure 2: Global addressable market for digital women’s health solutions, millions of women with capable device (2018)
Figure 3: Global demographic target group for women’s health solutions by biggest country markets, millions of women (2018)
Figure 4: Global addressable market for digital women’s health solutions by biggest country markets, millions of women with capable device (2018)
Figure 5: The number of women’s health app solutions globally, 2010-2019
Figure 6: The number of women’s health app solutions by platform globally, 2010-2019
Figure 7: Number of downloads of women’s health app solutions by platform globally, 2017 – 2019E, million
Figure 8: Breakdown of women’s health app solutions by number of downloads, 2019
Figure 9: Number of monthly active users (MAUs) of women’s health app solutions by platform globally, million (2017 – 2019E)
Figure 10: Breakdown of women’s health apps by the year of their last update, % of the total number of apps, October 2019
Figure 11: Breakdown of women’s health app solutions by use case type, 2019 (% of the total)
Figure 12: Breakdown of women’s health app solution downloads and monthly active users by type, 2019 (% of the total)
Figure 13: Breakdown of women’s health app solutions by medical segment globally, 2019 (% of the total number of women’s health apps)
Figure 14: Breakdown of women’s health app downloads and usage by medical category globally, 2019 (% of the total number of downloads and monthly active users)
Figure 15: IAP apps and paid download apps as % of women’s health apps globally (2010 – 2019)
Figure 16: Penetration of paid apps by women’s health segment, 2019 (% of the total apps in each segment)
Figure 17: Penetration of paid apps by functional type of solution, 2019 (% of total apps by type)
Figure 18: Penetration of IAP by women’s health segment, 2019 (% of the total apps in each segment)
Figure 19: Penetration of IAP by type of solution, 2019 (% of the total apps by each type)
Figure 20: Structure of device-connected women’s health apps by type of connected device, October 2019 (% of total device-connected women’s health apps)
Figure 21: Structure of device-connected women’s health apps by medical category, October 2019 (% of total device-connected women’s health apps)
Figure 22: Global digital women’s health market revenue, 2017- 2019E (US$ million)
Figure 23: Global digital women’s health market revenues by revenue stream, 2018 vs 2019E (% of total revenues)
Figure 24: Global digital women’s health market revenue by segment, 2018 vs 2019E (% of total revenue)
Figure 25: Breakdown of fertility app solutions by type globally, 2019 (% of the total fertility apps)
Figure 26: Breakdown of fertility app solutions by medical sub-category globally, 2019 (% of total fertility apps)
Figure 27: Medical use cases of mobile app solutions in the fertility segment, 2018
Figure 28: Breakdown of fertility app downloads by medical sub-category globally, 2019 (% of total fertility app downloads and monthly active users)
Figure 29: Top 10 medical use cases in the fertility segment, by number of downloads (2018 FY) 47
Figure 30: Top-10 fertility apps by number of monthly active users (October 2019)
Figure 31: Breakdown of prenatal app solutions by type globally, 2019 (% of the total number of prenatal apps)
Figure 32: Breakdown of prenatal app solutions by medical sub-category globally, 2019(% of the total number of prenatal apps)
Figure 33: Medical use cases of mobile app solutions in the prenatal segment
Figure 34: Breakdown of prenatal app downloads by medical sub-category globally, 2019 (% of the total number of prenatal app downloads and monthly active users)
Figure 33: Top-10 use cases in the prenatal segment by number of downloads (2018, FY)
Figure 34: Top-10 prenatal apps by number of monthly active users (October 2019)
Figure 37: Breakdown of postpartum app solutions by type globally, 2019 (% of the total number of postpartum apps)
Figure 38: Breakdown of postpartum app solutions by medical sub-category globally, 2019 (% of the total number of postpartum apps)
Figure 39: Breakdown of postpartum app downloads by medical sub-category globally, 2019 (% of total postpartum app downloads and monthly active users)
Figure 40: Medical use cases of mobile app solutions in the postpartum segment
Figure 41: Top-10 medical use cases in the postpartum segment by number of downloads (2018)
Figure 42: Top-10 postpartum apps ranked by monthly active users (October 2019)
Figure 43: Breakdown of gynecology and obstetrics app solutions by type globally, 2019 (% of the total number of gynecology and obstetrics apps)
Figure 44: Breakdown of gynecology and obstetrics app solutions by medical sub-category globally, 2019 (% of total gynecology and obstetrics apps)
Figure 45: Breakdown of gynecology and obstetrics app solutions by medical sub-category globally, 2019 (% of gynecology and obstetrics app downloads and monthly active users)
Figure 46: Medical use cases of mobile app solutions in the gynecology and obstetrics segment
Figure 47: Top 10 use cases in the gynecology and obstetrics segment by number of downloads (2018)
Figure 48: Top-10 gynecology and obstetrics apps by number of monthly active users (October 2019)
Figure 49: Breakdown of menopause app solutions by type globally, 2019 (% of total menopause apps)
Figure 50: Breakdown of menopause app solutions by medical sub-category globally, 2019 (% of menopause apps)
Figure 51: Breakdown of menopause app users by medical sub-category globally, 2019 (% of total menopause app downloads and monthly active users)
Figure 52: Top 10 menopause apps by monthly active users, October 2019
Figure 53: Global number of digital women’s health publishers, 2010-2019
Figure 54: Global number of digital women’s health publishers by platform, 2010-2019
Figure 55: Breakdown of digital women’s health publishers by medical category, 2019 (% of unique publishers)
Figure 56: Breakdown of digital women’s health publishers by company/institution type, 2019 (% of unique publishers)
Figure 57: Breakdown of women’s health app publishers by the number of apps in portfolio, October 2019 (% of unique publishers)
Figure 58: Breakdown of women’s health app publishers by number of annual downloads, 2019 9 months (% of total unique publishers)
Figure 59: Top-10 publisher market shares: 2018 and 2019 (% of women’s health app downloads)
Figure 60: Structure of the digital women’s health market by global region, % of total downloads (2018)
Figure 61: Top-10 country markets by number of women’s health app downloads, per million downloads (2018 FY)
Figure 62: Top-10 country markets by number of users of women’s health apps, per million MAUs (June 2019)
Figure 63: Venture funding for Top 250 most downloadable women’s health solutions, 2011 to 2019 (US$ million)
Figure 64: Demographic target group and addressable market for digital women’s health solutions (2019 to 2024)
Figure 65: Global downloads of digital women’s health apps by platform (2019 to 2024)
Figure 66: Global downloads of digital women’s health apps by segment (2019 to 2024)
Figure 67: Global monthly active users of digital women’s health apps by platform (2019 to 2024)
Figure 68: Global monthly active users of digital women’s health apps by segment (2019 to 2024)
Figure 69: Global digital women’s health revenue by source (2019-2024)
Figure 70: Global digital women’s health revenue by segment (2019-2024)
LIST OF TABLES
Table 1: Health & Parenting’s app portfolio
Table 2: Health & Parenting app portfolio performance
Table 3: Flo Health’s app portfolio
Table 4: Flo Health’s app portfolio performance
Table 5: ABISHKKING/Simple Design’s portfolio
Table 6: ABISHKKING/Simple Design’s app portfolio performance
Table 7: Biowink’s app portfolio
Table 8: Biowink’s app portfolio performance
Table 9: Leap Fitness’ app portfolio
Table 10: Leap Fitness’ app portfolio performance
Table 11: BabyCenter’s app portfolio
Table 12: BabyCenter’s app portfolio performance
Table 13: Glow’s apps portfolio performance
Table 14: Glow App’s apps portfolio performance
Table 15: My Calendar – Period Tracker’s app portfolio
Table 16: SimpleInnovation’s app portfolio performance
Table 17: GP’s app portfolio
Table 18: GP’s app portfolio performance
Table 19: Ovia Health’s app portfolio
Table 20: Ovia Health’s app portfolio performance
Table 22: The US’s digital women’s health market
Table 23: Brazil’s digital women’s health market
Table 24: Russia’s digital women’s health market
Table 24: Mexico’s digital women’s health market
Table 26: The UK’s digital women’s health market
Table 27: India’s digital women’s health market
Table 28: Germany’s digital women’s health market
Table 28: France’s digital women’s health market
Table 29: China’s digital women’s health market
Table 30: Spain’s digital women’s health market