Startup – Corporate Partnerships in Digital Health 2024

Product Description

Partnerships are now a cornerstone for innovation and growth in the digital health market. With approximately 95% of healthtech companies – both startups and corporates engaging in or planning collaborations, these relationships are shaping the industry’s future. However, only 15% of these partnerships between healthcare corporates and startups succeed, raising critical questions about what drives successful collaborations.

A global survey by Research2Guidance (R2G) sheds light on these dynamics. Drawing on input from 812 decision-makers, the 2024 whitepaper, Startup – Corporate Partnerships in Digital Health 2024, offers a glimpse into the growing prevalence and complexity of these partnerships, which are driving cutting-edge technologies, expanding healthcare access, and enhancing care quality.

Key Findings

• Rising Collaboration Across Sectors: Digital health companies lead the charge, making up 45% of partnerships, followed by established healthcare organizations (25%), partnership facilitators (7%), and investors (4%).
• Mutual Benefits: Startups bring agility and technological innovation, while corporates provide resources and scaling opportunities, creating a mutually beneficial ecosystem.
• Persistent Challenges: A participant from a pharmaceutical company highlighted the misalignment in partnership dynamics, stating, “We invest a lot of our resources in finding partnerships. When we find one, we don’t treat it like a partner.”

Comparative Insights
The findings are designed to align with similar surveys conducted in 2019 and 2023, providing a unique opportunity to analyze trends over time.

R2G has been constantly monitoring the global digital health industry since 2010. We provide strategic advice for how to build and grow a successful digital health business within all therapeutic areas, business models and regions. We are happy to talk and share our experience!

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I. Key Takeaways

II. Partnerships became the main driver for innovation and growth in the digital health market

III. Perception of success is growing, but most partnerships still fail

IV. Why do partnerships between startups and corporates fail?

V. When do most partnerships fail?

VI. Companies are increasingly looking for alternative forms of partnerships/strong>

VII. Startups are striving for autonomy