Product Description
The market for mHealth applications has passed the initial trial phase and entered the commercialization phase of the market. This phase can be characterized by a massive increase of offered solutions, the creation of new business models and a concentration on private, health-interested people, patients and corporations as major target groups.
Missing regulations is seen as one of the major barriers for the mHealth market to enter the next market phase: the integrated phase. In this phase, mHealth applications will become an integrated part of doctors’ treatment plans and health insurers will become the main payer, especially for the more advanced mHealth solutions (2nd generation mHealth applications).
Currently more than 97,000 mHealth applications are listed on 62 full catalogue app stores. The majority of these applications are general health and fitness apps that both facilitate the tracking of health parameters by private users, and provide users with basic health and fitness related information as well as guidance.
The general sophistication of today’s mHealth applications is low to medium, and many of the mHealth categorized applications provide a limited benefit for patients, doctors and health interested smartphone users. Nevertheless, advanced solutions do exist. Twenty such solutions are described and examined later in the report.
Successful mHealth applications have managed to generate millions of free and hundred thousands of paid downloads. There are significant differences in download numbers between countries (US, UK, Germany, Japan and Brazil are analyzed in the report), platforms (Android and Apple) and devices (smartphones and tablets).
The mHealth market will develop in line with the smartphone application market, but there are 10 specific market drivers that will shape the market during the commercialization phase.
Various package options are available, allowing you to select the content that is relevant to your own particular strategy and objectives. The full report is 116 pages long and contains 60 figures and 8 tables.
See the preview for the Table of Contents providing details of the content included within the report.
1 PREFACE
2 MANAGEMENT SUMMARY
3 THE EVOLUTION OF THE MHEALTH MARKET
3.1 THE PROMISED BENEFITS OF MHEALTH APPLICATIONS
3.1.1 The promise of improved patient outcomes
3.1.2 The promise of reduced health care costs
3.2 WHAT INITIATED THE MHEALTH APPLICATION MARKET
3.3 THE THREE PHASES OF MHEALTH MARKET DEVELOPMENT
3.3.1 The trial phase
3.3.2 Commercialization phase
3.3.3 Integration phase
4 THE SMARTPHONE APPLICATION MARKET PHENOMENA
4.1 THE INCREASING NUMBER OF APPLICATIONS AND APP STORES
4.2 THE GROWTH OF SMARTPHONE SHIPMENTS AND MOBILE PLATFORMS
4.3 THE DECLINE IN APPLICATION PRICES ON MOBILE PLATFORMS AND APP STORES
4.4 MARKET SHARES AND GROWTH OF APPLICATION MARKET REVENUE
5 STATUS OF THE MOBILE HEALTH APPLICATION MARKET. THE INITIAL YEARS 2010-2012
5.1 MHEALTH FACTS AND FIGURES 2010-2012
5.1.1 Growth of mHealth application numbers and proliferation into today’s app stores
5.1.2 mHealth business model changes and price decline 2010-2012
5.2 DOWNLOADS FOR TOP 10 MHEALTH APPLICATIONS PUBLISHERS
(USA, UK, JAPAN, BRAZIL, GERMANY)
5.2.1 Top 10 mHealth app download number on the Apple App Store
5.2.2 Top 10 mHealth app download number on the Google Play Store (Android)
5.3 MHEALTH APPLICATION PUBLISHER STRATEGIES 2010-2012
5.3.1 Business potential
5.3.2 Main Target Groups and distribution channels
6 THE MHEALTH APPLICATION CATEGORIES
6.1 GENERAL HEALTHCARE AND FITNESS
6.1.1 Fitness & nutrition
6.1.2 Health tracking tools
6.1.3 Managing medical conditions
6.1.4 Medical compliance
6.1.5 Wellness (traditional and corporate)
6.2 MEDICAL INFORMATION
6.2.1 Reference
6.2.2 Diagnostic Tools
6.2.3 Continuing Medical Education (CME)
6.2.4 Alerts and Awareness
6.3 REMOTE MONITORING, COLLABORATION, AND CONSULTATION
6.3.1 Remote monitoring (safety)
6.3.2 Remote Consultation
6.3.3 Remote Collaboration
6.4 HEALTHCARE MANAGEMENT
6.4.1 Logistical & payment support
6.4.2 Patient health records
7 TRENDS THAT WILL SHAPE THE COMMERCIALIZATION PHASE OF MHEALTH APPLICATIONS
7.1 SMARTPHONE USER PENETRATION WILL BE THE MAIN DRIVER FOR THE MHEALTH UPTAKE
7.2 MHEALTH APPLICATIONS WILL BE TAILORED SPECIFICALLY FOR SMARTPHONES OR TABLETS
7.3 MHEALTH APPLICATIONS WILL BE NATIVE RATHER THAN WEB-BASED APPLICATIONS
7.4 MHEALTH NICHE STORES WILL BECOME THE HOME OF THE 2ND GENERATION OF MHEALTH APPS
7.5 MISSING REGULATIONS ARE THE MAIN MARKET BARRIER DURING THE COMMERCIALIZATION PHASE
7.6 BUYERS WILL CONTINUE TO DRIVE THE MARKET
7.7 APPLICATIONS WILL ENTER TRADITIONAL HEALTH DISTRIBUTION CHANNELS
7.8 MHEALTH MARKET WILL GROW MAINLY IN COUNTRIES WITH HIGH SMARTPHONE PENETRATION AND HEALTH EXPENDITURE
7.9 2ND GENERATION MHEALTH APPLICATIONS WILL FOCUS ON CHRONIC DISEASES
7.10 MHEALTH BUSINESS MODELS WILL BROADEN
8 THE SIZE OF THE MHEALTH MARKET 2010-2017
9 APPENDIX
9.1 MHEALTH COMPANIES THAT HAVE SHARED THEIR VIEW ON THE MHEALTH MARKET DURING THE INITIAL YEARS
9.2 LIST OF FIGURES
9.3 LIST OF TABLES
9.4 ABOUT RESEARCH2GUIDANCE
