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Home / mHealth / digital health detailed trends / mHealth App Performance Benchmarking 2013

mHealth App Performance Benchmarking 2013

Analysis of 700+ Top mHealth Apps

170 Pages

Global mHealth Market Analysis

mHealth App User Trends

The report analyses and compares the performance of 795 successful mHealth apps in USA, Germany, Brazil, Japan and UK. Mobile healthcare is on its way to become a multi-billion dollar market. With digitalized patients’ records, huge spendings and ubiquitous mobile phones the possibilities of improving patients` outcome and reduce health care cost has huge potential. App publishers on the other hand report serious problems to generate enough revenues to finance their ideas.

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  • Description
  • Table of Contents
  • Pricing

Product Description

Against this background, the mHealth App Performance Benchmarking 2013 report brings transparency about the mHealth app market opportunity.

The 170 pages report provides answers for the following questions:
– Downloads: What are the average monthly and total lifetime downloads of top free and paid mhealth apps per country?
– Countries: Which country offers the highest download potential for mHealth apps?
– Business model: What are the performance differences between paid and free apps per platform and country?
– Pricing: What are the pricing differences amongst top 5 countries for most successful mHealth apps?
– Platform: Which is the best mobile platform (iPhone, iPad and Android) to publish free or paid mHealth apps in each country?
– mHealth app categories: How big are the performance differences between apps that are listed in the Health&Fitness and Medical category
– Multi-platform publishing: What are the chances to get into the top ranks on more than one platform in each country?
– Lifetime: How long do successful mHealth apps stay in the app market per country?
– App sub-categories: Which mHealth sub-categories are most successful per country and platform?

Benefits:
Readers of the report will …
– … gain detailed performance statistics for top performing mHealth apps in selected countries and platforms to support any mHealth app business plan
– … learn about market differences (regional, OS-platforms, monetization, etc.) to support any market entry strategy
– … gain a deep understanding on how many users could be reached with an mHealth app today in each country

Who is it for?
The mHealth App Performance Benchmarking 2013 report is a factbase for mHealth app publishers from traditional healthcare or pharma companies, new entrants as well as Telecom companies. It also addresses VCs and consultants to evaluate mHealth app opportunities.

Methodology:
The report is based on an analysis of the 795 most successful apps of the Health&Fitness and Medical app categories within 5 countries. The analysis was conducted between Dec. 2012 and Feb. 2013.

 

Table of Contents

1. Preface and scope of the report
2. Management summary
3. Country comparison
– Category benchmarking (Health&Fitness and Medical)
– Business model benchmarking (Free and Paid)
– App lifetime benchmarking
– App subcategory distribution
– Share of apps that are successful on multi-platforms
4. USA mHealth app performance benchmarking
– List of benchmarked mHealth apps
– Category benchmarking (Health&Fitness and Medical)
– Business model benchmarking (Free and Paid)
– App lifetime benchmarking
– App subcategory distribution
– Share of apps that are successful on multi-platforms
5. Germany mHealth app performance benchmarking
– List of benchmarked mHealth apps
– Category benchmarking (Health&Fitness and Medical)
– Business model benchmarking (Free and Paid)
– App lifetime benchmarking
– App subcategory distribution
– Share of apps that are successful on multi-platform
6. Japan mHealth app performance benchmarking
– List of benchmarked mHealth apps
– Category benchmarking (Health&Fitness and Medical)
– Business model benchmarking (Free and Paid)
– App lifetime benchmarking
– App subcategory distribution
– Share of apps that are successful on multi-platform
7. UK mHealth app performance benchmarking
– List of benchmarked mHealth apps
– Category benchmarking (Health&Fitness and Medical)
– Business model benchmarking (Free and Paid)
– App lifetime benchmarking
– App subcategory distribution
– Share of apps that are successful on multi-platform
8. Brazil mHealth app performance benchmarking
– List of benchmarked mHealth apps
– Category benchmarking (Health&Fitness and Medical)
– Business model benchmarking (Free and Paid)
– App lifetime benchmarking
– App subcategory distribution
– Share of apps that are successful on multi-platform
9. Contact

Single User

1 User

PDF Report 169 Pages/Graphs

 

190 €

Team

1 User

PDF Report 169 Pages/Graphs

290 €

Enterprise

Unlimited  Users

PDF Report 169 Pages/Graphs

30 min report consultation with a research analyst

Additional Content (Graphical Data Packet) X Pages/Graphs

490 €

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“The report was helpful in improving my understanding of key market trends”.

- David Elliot Business Development Advisor, DGE Consulting

“Reports from R2G are really important for strategic planning.”

- Gerardo Colorado Diaz-Caneja CEO, Diaz-Caneja Consultores

“I find the Mobile Health Market Report report very well written and overall of good quality.”

- Ulf Wretling CMO, Diabetes Tools

“On the basis of your report we gained helpful insights about the needs, expectations, chances and fears regarding market players.”

- Mihaela Stipic Marketing & PR Manager, All About Apps

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