The fourth edition of our annual study on mHealth app publishing: mHealth App Developer Economics 2014.
The report answers questions like: What is the current status of mHealth app publishing and how will it develop over the next 5 years? These are the two major questions which build the foundation of the 4th mHealth App Developer Economics study conducted in the first quarter of 2014. More than 2,000 mHealth app publishers and healthcare experts have shared their experience in an online survey. This report summarizes the results.
Market size, market opportunities, mHealth app developer segments, best practices, connected elite, drivers and barriers, key trends shape the mHealth market in the future, etc.
We would like to thank our sponsors and partners:
– Continua Healthcare Alliance
– Mobile Zeitgeist
Target groups for the report “mHealth App Developer Economics 2014” are mHealth app developers, mHealth product managers / project managers, pharma companies, etc.
Find out more on: Call us +49 (0) 30 609893360
Table of Contents
Study design, study objectives
Chapter 1: Who is publishing mHealth apps today!
– mHealth app developers can be segmented into different groups e.g. the Altruist, the established healthcare company, the indie mHealth app specialist …
– They differ in their motivation, company size, platform competences, no. of apps published, medical background, success …
– There is a correlation between mHealth app publisher type and app category they concentrate on…
Chapter 2: What is out there?
– Apps stores are crowded with mainly simple health and fitness apps. What is the share of e.g. remote monitoring or medical compliance apps versus fitness tracking or wellness apps today?
– Fitness trackers, woman and doctors are obviously some of the main target groups for mHealth app publishers, but how important are chronically ill persons or nurses for today’s mHealth app publishers?
Chapter 3: The connected elite of mHealth apps
– There is a growing number of apps that connects with each other to share user data.
– Private and open APIs provided by app publishers as well as API aggregators are driving the interoperability.
– Non connected and single use case/data tracking apps will face competitive disadvantages and lose market share if they don’t get “connected”.
– APIs will also provide access to sensors that will automate data input.
– The amount of health data provided by the “connected mHealth elite” is already today significant.
– This “big data” will lead to new roles in the healthcare industry that will be most likely filled out by new entries.
Chapter 4: Is mHealth app publishing a sustainable business today?
– What share of mHealth app publisher is making substantial money and which and how many are below the poverty line?
– There is a correlation between business models, app category, publisher type and downloads and revenue…
– Service and sensor sales are already today the most important revenue sources.
– Using mHealth apps to take out costs in healthcare process is becoming more and more important.
Chapter 5: Outlook
– Given the speed in which the mHealth app market has developed over the last 5 years, it is most likely that we will see disruptive changes to the way healthcare is being delivered through mHealth solutions in 5 years.
– Health apps will have a visible impact on the cost of healthcare services. There will be evidence that apps improve patient outcome, communication between doctors and patients …
– Wearable and build-in sensors will play a major role in providing all the data that is being displayed, analysed, forwarded and stored by mHealth apps
– People with a chronic health condition e.g. diabetics will become the main target group for mHealth app publishers.
– mHealth app publishers will become more educated in publishing apps not only on Android and IOS.
– mHealth API aggregators, app stores and analytics companies will be the enabling driver of the mHealth app market.
– Data security and is seen today as the main show stopper, but it might not be as important in 5 years as it is now.
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