m-commerce Global Status Check (2012) (PDF)

Product Description

The report “m-commerce Global Status Check” consists of 25 pages and it contains 29 figures. With the help of a detailed analysis the reader will understand for which purposes the m-commerce applications and shops are used and to what this can lead. The report offers also an outlook, until 2017, on the expected revenue by companies which adopted m-commerce solutions. Following you can find the “Table of Content” and “List of Figures” of the report.

M-commerce is a hype topic but can the customers’ high expectations be met by the mobile shop operators? The report analyses in detail the current mobile shop performances and provides first hand insights directly from more than 600 mobile shops worldwide. The report is focused on the top 20 questions that mobile shop operators must answer in order to run a profitable mobile commerce business. 1. The rational: Why do companies invest in m-commerce? Where do they see m-commerce in 5 years time? 2. Status of acceptance: The number of m-commerce applications published per active company. 3. Experience level: The experience level with mobile commerce of companies in number of years. 4. Typical m-commerce budget: The budget that companies spend on m-commerce applications today and future budget plans. 5. Staff needed: How many employees are necessary to manage m-commerce solutions? 6. Outsourcing level: To what degree can a company rely on outsourced capacities or white label solutions for their m-commerce applications. 7. Technology preference: Are native apps or web based apps preferred by m-commerce vendors? 8. Platform preference: To what degree are secondary mobile platforms (BlackBerry, WP7) used by m-commerce companies? 9. Device preference: To what extent companies tailor their m-commerce application for tablets, smartphones or other devices like feature phones or game consoles. 10. Preferred functional features: What are the main functional features like social network integration incorporated into an m-commerce application. 11. Preferred payment methods: Which payment methods e.g. credit card or operator billing are being preferred by mobile shop owners. 12. Download numbers: The number of downloads m-commerce applications generate. 13. Revenue generated: The revenue mobile shops generated in 2010, 2011 and 2012(e). 14. Share of mobile business: Mobile sales as a percentage of total online sales today and in the next five years. 15. Reach of active users: How many users do mobile shops have. 16. Products that are offered most on mobile: Type of products sold through m-commerce applications. 17. Projection for the future: Mobile shop owners projection of m-commerce revenue in 2017. 18. Revenue share of m-commerce: The share of m-commerce revenue based on total e-commerce revenue for 2010, 2011 and 2012 (e). 19. Differences between m-commerce leaders and followers: The way today’s non-active companies view the market and how this view differs from that of m-commerce practitioners. 20. Key learnings: What would companies do differently when planning and executing an m-commerce app? What are their experience with the market?

Table of Contents

1. Preface
2. Introduction
3. Current status of m-commerce
3.1. The reason why: What is the expectation behind
3.2. How m-commerce apps are being managed today
3.3. Most used mobile platforms, features and payment methods
3.4. Reach of m-commerce solutions (downloads and users)
3.5. m-commerce budgets and revenues
3.6. m-commerce outlook 2017
4. The followers: What companies plan to do
5. Appendix
5.1. The survey methodology
5.2. About research2guidance
List of Figures

List of Figures

Figure 1: Reasons that lead companies to adopt m-commerce
Figure 2: Relevance of m-commerce in five years time
Figure 3: Number of m-commerce solutions currently used by companies
Figure 4: Number of years leaders have been using m-commerce solutions
Figure 5: Number of people in charge of m-commerce at companies
Figure 6: Method used to develop companies’ m-commerce solution (degree of outsourcing)
Figure 7: Technology platforms of m-commerce solutions
Figure 8: Mobile operating systems supported of m-commerce apps
Figure 9: Devices targeted by m-commerce solutions
Figure 10: Applied features within m-commerce solutions
Figure 11: Payment mechanisms offered in m-commerce apps
Figure 12: Types of products companies offer most through their m-commerce solution(s)
Figure 13: Total number of downloads achieved by m-commerce apps
Figure 14: Total number of active users m-commerce per company
Figure 15: m-commerce budget for 2011 and 2012 (US$) 15
Figure 16: Generated revenue from m-commerce in 2010, 2011 and 2012 (US$)
Figure 17: Expected revenue from m-commerce for 2017
Figure 19: Share of m-commerce of total e-commerce revenue 2011 and 2017
Figure 20: Things companies would have done differently if they were launching their m-commerce solution today
Figure 21: Companies’ plans to introduce m-commerce solution
Figure 22: Companies’ choice of method for developing their m-commerce platform
Figure 23: Features planned to be included in m-commerce solutions
Figure 24: Payment mechanism followers plan to include in their m-commerce solution
Figure 25: Targeted devices of m-commerce followers
Figure 26: Technology platforms followers plan to use for their m-commerce solution
Figure 27: Mobile operating platforms that will be supported by followers’ m-commerce apps
Figure 28: Survey participants by country
Figure 29: Respondents by industry