Engaging healthcare professionals (HCPs) is pivotal to the success of a digital health application (DIHA). Companies employ a variety of strategies and approaches tailored to their engagement objectives and resource allocation. While the majority of DIHA launches emphasize the significance of HCP engagement for success, the alignment between importance and actual outcomes is not always guaranteed, with nearly 60% of collaborations not yielding the desired results.
The whitepaper provides a comprehensive description and analysis of diverse engagement methods, incentives, collaboration objectives, success rates, and the challenges encountered by companies when partnering with HCPs.
“How to engage HCPs for a successful DIHA” whitepaper answers the following questions: :
- How do DIHA companies engage with HCPs?
- How important is engaging HCPs for the overall success of DIHAs?
- What are the main goals and objectives of engaging with HCPs concerning the DIHA?
- Which methods are the most effective?
- What are the challenges that emerge in the engagement of HCPs?
- and more
This whitepaper draws insights from the experience of 564 digital health stakeholders from all over the world, including digital health companies, medtech firms, pharma, healthcare institutions, and health insurance companies. These stakeholders hail from diverse geographical regions, with 59% originating from Europe, 14% from the United States, and 27% representing the rest of the world.
Discover how to successfully engage with HCPs!
R2G has been constantly monitoring the global digital health industry since 2010. We provide strategic advice for how to build and grow a successful digital health business within all therapeutic areas, business models and regions. We are happy to talk and share our experience!
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