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Home / Free Reports / Global Digital Health Pricing and Business Model Benchmark

Global Digital Health Pricing and Business Model Benchmark

Free Report

Key Takeaways on Global Pricing and Business Models

37 pages, 35 charts

Published June 2024

The “Global Digital Health Pricing and Business Model Benchmark” whitepaper presents initial findings on the analysis of target groups, revenue sources, service offerings, and pricing models across the digital mental health, neurology, diabetes, and cardiology segments. This ongoing project, launched by Research2Guidance (R2G) and collected 1,137 solutions already in the database, aims to provide stakeholders in the digital health market with a reliable benchmarking tool.

 

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Product Description

Understanding pricing and business model strategies is crucial for digital health companies aiming to launch new services or scale their operations effectively. The “Global Digital Health Pricing and Business Model Benchmark” whitepaper by Research2Guidance (R2G) offers a comprehensive analysis of the current data across digital health solutions in mental health, neurology, diabetes, and cardiology from R2G’s Digital Health Pricing and Business Model Benchmark project.

The whitepaper explores various factors to shed light on how much to charge for a digital health solution. These factors include service offerings, revenue models, customer groups, therapeutic areas, country markets, reimbursement status, and payment durations.

It also answers a range of questions such as:

  • Who are the main target customers in a digital health market segment?
  • What are the main service offerings included in digital health solutions?
  • What are the primary revenue models preferred by the solution providers in a digital health market?
  • What is the average price of a digital health solution across disease areas?
  • How much does reimbursement impact the average price of a digital health solution?
  • How does the pricing vary from one country to another?
  • What are the preferred payment frequencies for a digital health solution?

 

This whitepaper represents R2G’s pioneering effort to provide stakeholders with a reliable benchmarking tool, facilitating informed decision-making and fostering greater transparency within the industry.

We invite digital health solution providers worldwide to participate in this ongoing benchmarking project, which has already gathered data from 1,137 solutions.

Add your business and pricing models through a short questionnaire to enhance the comprehensiveness of the benchmarking database and gain valuable insights into market trends and pricing strategies.

Results from other therapeutic areas will be shared as more data is collected. You can follow this link here to take part in the survey.

 

R2G has been constantly monitoring the global digital health industry since 2010. We provide strategic advice for how to build and grow a successful digital health business within all therapeutic areas, business models and regions. We are happy to talk and share our experience!

If you can’t download any of the whitepapers please write to [email protected]! Please check all your email folders, including promotion, spam, social. Thank you

 

 

I. Key Takeaways: HOW MUCH CAN YOU CHARGE FOR YOUR DIGITAL HEALTH SOLUTION?

II. THE BIG PICTURE

2.1. Service offerings vary with mobile health app services in the core

2.2. Consumers & patients are the main target, except for Digital Cardiology market

2.3. Primary revenue model depends on app usage fees across four disease areas

2.4. Digital neurology solutions lead with the highest quarterly price per user, 60% more than digital diabetes solutions

2.5. Quarterly pricings by services across four disease areas highlight added value on top of mobile health apps

2.6. German market represents the highest per user price for the digital health solutions across four disease areas

III. MENTAL HEALTH: QUARTERLY PRICING AVERAGES AT $350.

IV. NEUROLOGY: AVERAGE QUARTERLY PRICING IS $449.

V. DIABETES: AVERAGE PRICE IS $280 PER QUARTER.

VI. CARDIOLOGY: $290 IS CHARGED FOR A DIGITAL CARDIOLOGY SOLUTION (LIFETIME & YEARLY)

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