Mini series on global app markets – UK app market:
The UK App Market Monitor is the first of a series of reports on several countries within the global mobile apps market.
Our mini-series begins with the UK market report and we will release more country reports in the following weeks (see below).
The UK app market is by far the biggest app market in Europe. It outnumbers its European neighbours in terms of revenue generated by app downloads and in-app advertisement. It also outnumbers them in the sheer number of downloads and users.
After only 4 years the market will surpass the half Billion Euro mark in 2012.
The UK is also the only country in Europe where Blackberry apps have a significant market share. Because of the high competition, apps must generate significantly higher download numbers to remain in the Top app ranking compared to other European countries.
For more information on the UK app market, please see our latest country app market monitor report: UK App Market Monitor.
Market Monitor Report Series:
– App Market Monitor: Germany
– App Market Monitor: Spain
– App Market Monitor: Italy
– Country Reports Package