New R2GConnect Report: “HEALTHTECH STARTUPS NEEDS – Decoding the Market Potential for Service Providers in the Global HealthTech Market, May 2025”

Providing services to HealthTech companies represents a major global market opportunity for service providers. Every year, new HealthTech startups are founded, adding to the hundreds of thousands of companies offering digital health solutions, services, and devices worldwide. These companies have a significant demand for external expertise and services, but what exactly are they looking for, and what types of companies are behind these needs? A new R2GConnect report provides answers.

The global HealthTech ecosystem is evolving rapidly. As startups continue to bring new digital health innovations to market from AI-powered diagnostics and patient engagement apps to wearable health monitors and connected medical devices, the demand for specialized external services has never been greater. The newly released R2GConnect report, “HEALTHTECH STARTUPS NEEDS – Decoding the Market Potential for Service Providers in the Global HealthTech Market”, provides valuable insights into this fast-growing service market.

Designed specifically for consultants, software developers, regulatory experts, and other niche service providers, this report answers key questions: What are HealthTech companies really looking for? Which services are in the highest demand? And how can service providers position themselves to effectively engage with and support these startups?

HealthTech Startups Are Actively Seeking Support

The data is clear: 61% of HealthTech companies will need external support within the next 1–2 years, and the majority of them are looking for help across multiple service areas. In fact, 84% of these companies are not just looking for one-off support, they need comprehensive partnerships that span business development, technical implementation, medical expertise, and regulatory navigation.

This isn’t just a trend. It’s a major opportunity.

Thousands of startups and scaleups across the globe are facing similar challenges as they attempt to commercialize and scale their digital health solutions. Their internal teams are small, 93% of companies have fewer than 50 employees, and often lack the full set of capabilities needed to go from concept to market success. Outsourcing becomes a strategic necessity, not just a convenience.

The Top Services in Demand

One of the key takeaways from the report is the clear breakdown of what types of services HealthTech companies are looking for. Here’s what’s topping their priority lists:

• Business Services (57%): Startups are seeking support in areas such as fundraising, go-to-market strategy, marketing, and sales enablement. These companies may be early in their lifecycle or preparing for scale and are actively seeking partners that can help accelerate growth.
• Medical Expertise & Content (35%): Startups need access to clinicians, medical writers, and scientific advisors to validate their solutions, develop content, and build trust with healthcare stakeholders.
• Technical Services (27%): From mobile app development to system integration, HealthTech companies frequently lack in-house development teams and require support to build, test, and optimize their digital products.
• Legal & Regulatory Services (25%): Given the complexity of global healthcare regulations such as FDA, MDR, and HIPAA, many companies seek expert advice to ensure compliance and gain market access.

Who Are the HealthTech Service Seekers?

The report goes further than just listing needs, it profiles the companies behind them. It reveals different sub-groups of HealthTech startups, each with distinct characteristics:

• Business Service Seekers tend to be less mature companies that have secured investor funding and are now focused on scaling operations.
• Medical Expertise Seekers are often led by experienced entrepreneurs who’ve founded previous ventures and now need clinical or scientific guidance.
• Technical Service Seekers may have limited financial resources but show strong entrepreneurial acumen and potential.
• Legal & Regulatory Seekers typically have larger founding teams, are more likely to target hospital clients, and often operate without generating revenue yet.

Understanding these distinctions is critical for service providers aiming to tailor their offerings, pricing models, and engagement strategies.

Why This Is a High-Potential Market

The HealthTech service market is not just large, it’s attractive for several key reasons:

• Large Addressable Market: With hundreds of thousands of startups globally, the potential customer base is significant.
• High Regulatory Complexity: Healthcare is one of the most regulated industries, and HealthTech companies need ongoing help to navigate it.
• Experienced Founders: A surprising 51% of HealthTech startups are led by serial entrepreneurs, people who understand the value of external partnerships and are open to collaboration.
• Ongoing Growth Pressure: Most companies are still building out their business models, certifications, and user bases, which fuels demand for expert help.

However, capturing this opportunity requires more than a traditional sales approach.

The report highligths eight new sales strategies for service providers, emphasizing the importance of:

• Value-based bundling
• Outcome-oriented pricing
• Flexible collaboration models
• Service-for-equity opportunities

These new sales approach allows providers to meet HealthTech startups where they are financially, strategically, and operationally, making partnerships more likely to succeed.

Service providers must tailor their sales strategies and value propositions to effectively tap into the growing service market within the HealthTech sector.

Download the full report for more details here

About Research2Guidance
R2G has been a trusted advisor and data partner to the global digital health industry since 2010. Our mission is to support startups, corporates, and investors with strategic insights and industry know-how. We help digital health businesses thrive across every therapeutic area, business model, and global region.

We’re always happy to connect, share what we’ve learned, and help you navigate the exciting world of HealthTech. Let’s shape the future of healthcare together.