Digital women’s health market will reach US$297 million in 2024, targeting 1.4 billion women worldwide

The global market for digital women’s health solutions and services will grow from today’s US$112 million to US$297 million in 2024, at 22% on average annually (CAGR). There will be 1.46 billion women who can be targeted with digital women’s health solutions in 5 years from now, as the new report about digital women’s health market published by Research2Guidance suggests.

The worldwide addressable market for digital women’s health solutions is among the largest in the digital healthcare market. At the end of 2019, there were one billion women with a capable device (a smartphone or a tablet) who could make use of a digital women’s health solution. Due to capable device penetration and population growth, the addressable target group for digital women’s health solution providers will increase to 1.46 billion in 2024.

Digital women’s health solutions refer to software (apps, websites, databases), connected devices/sensors, and related services (e.g. coaching, data, promotion) that support women of reproductive and post-reproductive age. The market’s major segments include fertility management, prenatal care, postpartum support, menopause management, gynecological support.

Digital health solution and service vendors have started to monetize on this market opportunity already since the beginning of the app economy, ten years ago. Today, the main revenue sources are advertisement and the sales of digital content and premium features. In the next five years, digital women’s health solution providers will also concentrate on new revenue streams, such as sales of connected medical devices, digital coaching services, and bundled digital packages to drive further market growth.

In 2019, all digital women’s health solution providers generated $112 million of revenues with their services globally. In the upcoming five years the market will grow at a rate of 22% (CAGR) to reach $297 million in 2024.

These are some of the key findings from the new report The Global Market of Digital Women’s Health Solutions (2017 – 2024), published by Research2Guidance on 13th of January 2020. The report analyses currently available digital solutions, establishes market size, identifies business models, adoption rates and usage, looks at market leader strategies and performance, country market opportunities, market trends, as well as market strategies for both established market players and new entrants. A market outlook is given until 2024.

The digital women’s health market is divided into five segments, which at present show little sign of integration:

  • Fertility solutions, which track period and ovulation cycles and help women manage various fertility and ovulation issues;
  • Prenatal solutions, which assist women through pregnancy and delivery;
  • Postpartum solutions, which assist women during the first six months of parenting, and include child growth tracking solutions, lactation and breastfeeding solutions, and postpartum recreation apps;
  • Gynecology & obstetrics solutions that deal with diseases and pathologies specific to the female body in general and its reproductive system in particular;
  • Menopause solutions, providing educational and management services for women of menopausal age.

Most of the 3,000 digital women’s health solutions, which are available today, offer fertility, prenatal and/or postpartum services. All other segments are currently niche markets. Despite the large number of available solutions, only a few vendors have been able to generate sizable revenue streams and capture larger shares of the addressable market. Current market leaders are: Health & Parenting Inc. (owned by Philips), Flo Health, ABISHKKING, BioWink, Leap Fitness, BabyCenter, Glow, SimpleInnovation, GP International and Ovia Health. The majority of market leaders target the fertility and prenatal segments of the market with their solutions and services.

To find out more, please check The Global Market of Digital Women’s Health Solutions (2017 – 2024) report or reach out to us directly at [email protected]