Pharma’s Digital Retail Platforms: The Future Standard for Selling Drugs Online?
Pharmaceutical companies have tried out a variety of new digital business models in recent years. The digital retail model is one of the newest. PfizerForAll and Lilly Direct are already on the start line. Is the value proposition good enough and will other pharma companies follow? The Pharma Digital Retail Model (PDRM) is a cutting-edge Learn more...
Digital Retail Platforms: The new concept of Pharma to sell directly to patients
Pharma has a history of exploring digital technologies to develop innovative business models and opportunities. Digital retail platforms represent the latest evolution in this space. A new Research2Guidance report on digital pharma business models has been published. Since the beginning of the digital health market over 15 years ago, pharmaceutical companies have repeatedly tried to Learn more...
New R2G survey: What will 2025 bring for the digital health business?
R2G launches its Global Annual Digital Health Business Outlook – 2025! Since 2013, we have been surveying stakeholders in the health tech industry about their assessment of the business potential for the coming year. Take part and share your views. We are thrilled to announce the launch of R2G’s Global Annual Digital Health Business Outlook Learn more...
2024: R2GConnect initiated more than 1,500 partnership talks between startups, corporates and investors
In 2024, the R2GConnect platform facilitated hundreds of partnership opportunities for HealthTech innovators, connecting them with industry partners such as leading pharma companies, accelerators, hospitals, investors and service providers. New services were added to the platform. As of today, over 8,400 HealthTech companies spanning diverse therapeutic areas, use cases, and countries are part of the Learn more...
Most partnerships between corporates and startups continue to fail, why?
The new R2G global survey reveals a slide increase in successful partnerships between corporates and startups in 2024. Still, most partnerships fail. Partnerships have become one of the main drivers for innovation and growth in the digital health market. Around 95% of companies in the healthtech market (corporates or startups alike) have either formed partnerships Learn more...
R2G Digital Health Leader Interviews with Dr. Joshua Liu, Co-Founder/CEO, SeamlessMD
The healthcare industry is grappling with the challenge of delivering cost-effective, high-quality care while navigating increasingly complex patient pathways. Outdated tools often leave patients unsupported, increasing the risk of complications, readmissions, and prolonged recovery. These inefficiencies not only compromise outcomes but also drive up costs, placing additional strain on health systems. In light of these Learn more...
Companion Solutions: Pharma’s New Strategy to Benefit from Digital Health
Companion solutions have gained interest from pharma companies over the last few years. Hundreds of thousands of drugs could be supported with companion solutions. Enhancing adherence, identifying patients, and generating insights are levers to drive both drug sales and patient engagement. Six distinct types of companion solutions are preferred. In recent years, we have seen Learn more...
Shifts in HealthTech Startup Focus: From Diagnostics to Data-Driven Healthcare in a Decade
R2GConnect insights note: A recent R2GConnect database analysis of more than 2300 digital health startups founded between 2015 and 2024, highlights key shifts in new startup solution types in the past ten years. There is a clear connection between market trends and digital health offerings at the time of founding. Which digital health solutions have Learn more...
Almost All HealthTech Companies Outsource to Grow. What Does This Mean for Service Providers?
The digital health space is evolving and increasingly integrating with the broader healthcare ecosystem. While this presents exciting opportunities, it also introduces new challenges for HealthTech companies. As the demand for specialized skills, resources, and expertise grows, the need for external support services is becoming more essential than ever. As HealthTech integrates more deeply with Learn more...