The Untapped Goldmine: How Hospitals Can Unlock New Revenue Streams by Serving the Global HealthTech Market
The healthcare industry is in the midst of a transformation, and not just because of digital innovation. While much attention is rightly given to HealthTech startups reshaping care delivery, a less discussed but equally vital shift is emerging: hospitals themselves have the potential to become powerful service providers to the global HealthTech industry. As the Learn more...
The State of HealthTech in 2025: R2G Releases Global “HealthTech Startup Nation Report” Based on 8,600+ Companies
The HealthTech industry is evolving rapidly. To provide a clear picture of where the industry stands today and where it’s heading, Research2Guidance (R2G) has released a new report: The HealthTech Startup Nation Report – 2025. Based on exclusive data from R2GConnect, this report offers one of the most comprehensive analyses of the global HealthTech startup Learn more...
Interview with Dr. Ashutosh Malhotra, Director, Digital Health Strategy & Partnerships – Europe, Daiichi Sankyo Europe
Pharmaceutical companies have long contributed to healthcare progress through the development and delivery of medicines. But as expectations grow around patient outcomes, personalization, and value-based care, the industry is beginning to explore new ways to support the broader care journey. Digital health, spanning AI-driven insights, digital therapeutics, and remote monitoring, is starting to reshape how Learn more...
How can pharma companies build a digital retail platform like LillyDirect or PfizerForAll?
Pfizer and Eli Lilly were early adopters in the pharmaceutical industry to begin selling prescription drugs directly to consumers through online platforms like LillyDirect and PfizerForAll. These companies continue to expand Digital Retail Model (PDRM) offerings, signaling a broader shift in the industry. As this trend grows, other pharmaceutical companies are expected to follow suit. Learn more...
Exploring the Future of HealthTech
In an insightful conversation, Ralf Jahns, MD of Research2Guidance, discusses with Stephen Ibaraki, Social Entrepreneur, Venture Capitalist and the Global Chairman REDDS Capital, his journey from consulting to launching the R2GConnect, a global leading matchmaking platform in the HealthTech space. With a focus on AI, healthcare innovations, and bridging gaps in technology, Ralf offers his Learn more...
Case Story. How EW2Health transformed from a Behavioral Change to a GLP-1 Companion Offer (Interview with Renato Romani, Founder)
In an exclusive interview, founder Renato Romani from EW2Health shared how they transformed their business model to better serve the evolving needs of obesity care. The company originally focused on stress-free weight monitoring using a Predictive Behavioral Algorithm (PBA) to help users track weight trends without daily weigh-ins. Recognizing the rise of GLP-1 medications like Learn more...
R2G Digital Health Leader Interviews with Sally Ann Frank, Worldwide Lead, Health & Life Sciences, Microsoft for Startups
HealthTech startups are transforming patient care and system efficiency, but innovation alone isn’t enough. To build and scale successfully, they need strategic support and that’s where programs like Microsoft for Startups come in. Recently, we sat down with Sally Ann Frank, Worldwide Lead for Health & Life Sciences at Microsoft for Startups, to learn how Learn more...
R2G’s 2025 Global Digital Health Business Outlook Report: Cautious Optimism Amid Market Uncertainty
The Global Digital Health Business Outlook Report 2025 by Research2Guidance, based on insights from 1,234 participants, reveals a cautiously optimistic industry with strong growth ambitions, increasing partnerships, and a dominant focus on AI, despite funding challenges and market uncertainty. While hiring and revenue expectations remain positive, declining business satisfaction and shifting industry dynamics highlight a Learn more...
Pharma’s Digital Retail Platforms: Can They Compete with Integrated Online Pharmacies?
In 2024, Pfizer and Eli Lilly launched new patient-targeting online platforms to support drug sales. As more companies follow suit, the question remains: Can digital pharma retail platforms compete with online pharmacies and their broader offerings? Find out in the latest report from Research2Guidance. The Pharma Digital Retail Model (PDRM) is a strategic approach that Learn more...