App Market Sizing for a Start Up

Project background:

A mHealth App start-up wanted to raise funds for their market entry. The company has developed an innovative app that helps parents to track the progress of the new-born and to get support in case of any question related to the development of the child.

What we did:

We defined the addressable target groups and sized markets in the USA and UK for the iOS and Android. The results of the app market sizing helped to win new distribution and marketing partners as well as helped to get seed financing.