About Us

“We believe that digital health innovations will have a significant impact on the life of every human being and they have already started transforming the healthcare industry. We support established healthcare companies and start-ups with insights, strategic advice, and hands on partnership building.”


What we do

R2G exists to support business in digital healthcare and ultimately improve the way healthcare services are delivered globally.

We do this by providing market and competitor insights (research) and strategy advice (guidance). We facilitate partnerships creation between best-in-class innovators and established healthcare companies and help them to align their service offerings and business models.

We thrive for excellence in all we do. Our consultants are 100% dedicated to digital health.

Based in Berlin, we work on projects around the world. We support traditional healthcare companies like pharmaceutical, health insurance or med-tech companies, medical institutions, as well as start-ups and enterprises that want to enter the healthcare market by using digital enabled business models and solutions.

Our “mHealth Developer Economics” research program and panel are the largest of its kind across the global digital health industry. It tracks the current market status and examines progression of trends since 2010. To give something back to the growing digital health business community, we share results of the research program in our yearly publications.


Since 2010, we have empowered digital health innovators and supported their missions for better healthcare.



Meet the senior management team.

Ralf-Gordon JahnsDirector & Co-Founder

[email protected]


Ralf is the director of research2guidance. He has worked for more than 19 years in the telecom and media industry. Prior to research2guidance he was a partner and member of the leadership team of Capgemini Telecom Media & Networks. Ralf is a frequent keynote speaker on mobile industry events, publisher of a multitude of mobile app market reports and executive consultant for more than 30 clients in the mobile and app industry.

In his spare time Ralf enjoys life away from the world of mobile-tech hiking up mountains and through the wilderness!

Markus PohlCo-founder & Research Director

[email protected]


Markus has been engaged in market research for more than ten years. Previously Research Director for the UK-based Group GTI/trendence, Markus has conducted global research projects with clients such as Deutsche Telekom, Deutsche Bank, IKEA, Bain, BCG, McKinsey, Audi, BMW, Motorola and Vodafone.