500m people will be using healthcare mobile applications in 2015

Smartphone applications will become the  killer applications for mobile health solutions.

Although the potential benefits of mHealth solutions have been widely discussed for over a decade, the market never emerged from the trial phase. Smartphone applications will enable the mHealth industry to successfully reach out to 500m of a total 1.4bn smartphone users in 2015 the new “Global Mobile Health Trends and Figures   Market Report 2013-2017” by research2guidance says.

mHealth market 2015

Ralf-Gordon Jahns, Head of Research at research2guidance, points out “Our findings indicate that the long-expected mobile revolution in healthcare is set to happen. Both healthcare providers and consumers are embracing smartphones as a means to improving healthcare.”

Not only are consumers taking advantage of smartphones to manage and improve their own health, a significant number (43%) of mHealth applications are primarily designed for healthcare professionals. These include CME (Continued Medical Education), remote monitoring and health care management applications.

Currently there are 17,000 mHealth applications in major app stores, 74% of them adhering to the paid business model. With more and more traditional healthcare providers joining the mobile applications market, the business models will broaden to include healthcare services, sensor, advertising and drug sales revenues.

“With the growing sophistication level of mHealth applications, only 14% of the total market revenue in the next 5 years will come from application download revenue” explains Egle Mikalajunaite senior research analyst. “76% of total mHealth application market revenue will come from related services and products such as sensors”.

 


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  1. Hi,

    I would like details about which countries or world regions are detailed in “Global Mobile Health Market Report 2010-2015”.

    Thank ´s in advance.

    Luiz

  2. Awesome post.It’s good that you can write so good. In my opinion, writing with this topic hasn’t exactly been the greatest.

  3. Ralf Jahns says:

    Luiz,
    the market is in an early stage and the new marekt model we highlight in this report is global. Therefor the report covers the global market but gives examples from variuos countries like USA, Germany, Spain, India and more. In addition to that, the report also includes the results of a global mhealth developer survey with 231 participants.
    Hope that answers you question.

  4. […] markets are still small, but enormous growth rates will enable pharma companies to reach out to every 5th citizen on earth in 2015. Most of these smartphone users will be in developed countries with above average private […]

  5. […] The majority of participants forecast mHealth to breakthrough in the next five years. […]

  6. promotion says:

    Always imitate the behavior of the winners when you lose.

  7. manish says:

    I would like to know how the people response to Electronic health record systems like google health? Will mobile apps based on google health going to be hit or not?

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  9. Leon Tobin says:

    Interesting post and with a great blog layout, good job. I found this article contained exactly the information I was in need of and I will definately be returning! Thanks for an interesting coffee break.

  10. […] article continues the discussion on the impact of the smartphone application market in the field of the mobile health […]

  11. […] health applications experience a second hype phase after first enthusiasm in the early 2000s.   In 2011 there are uncounted conferences which focus on […]

  12. I liked read your block, im be back ;)

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  14. I have to be honest that your post was quite useful. It is nice to see high grade information being put out on the internet nowadays.

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  16. […] the smartphone app market brought new life to the mHealth market mHealth service providers struggled to scale their solutions. Most of them never made it out of the […]

  17. Extremely useful cheers, I do believe your current audience may want way more writing similar to this keep up the excellent content.

  18. Eduardo says:

    Excellent content! Just one question: What do you mean with related services (46% of future revenue sources)? Thank you!

  19. Markus Pohl says:

    @Eduardo
    Related services in mHealth refer to additional paid services coming with a solution. Such as monthly subscriptions to remote monitoring, various paid doctor consultations through app, additional advisory service plans for mobile fitness solutions, etc.

  20. Anna says:

    it’s a terrific article, what a pity that I did not find it sooner. And what can you say now after 5 years, even almost 7. Are your expectations were justified. AppleWatch contributed to the development of this industry. And the emergence of various applications like these https://itechcraft.com/custom-healthcare-solutions/ here. But really want to hear your opinion.

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