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Latest Insights Reports

The 10 Disruptive Digital Business Models For Health Insurers

Published: July 5, 2018

The new report describes the underlying changes new digital business models will bring for health insurers and provides first evidence for success for each of the digital business models.


mHealth Economics – How mHealth App Publishers Are Monetizing Their Apps

Published: March 13, 2018

The second report of the 2017/2018 edition gives detailed insights into download numbers, monthly active users, app marketing, revenues, business models & development costs of apps.


mHealth Economics 2017 – Current Status and Future Trends in Mobile Health

Published: November 1, 2017

This first report of the 2017/2018 edition is focused on the future market developments and provides a detailed update about what it takes to publish mobile apps in the health industry.


Pharma App Benchmarking 2017

Published: June 28, 2017

The report analyzes the status of the app publishing activities of the 12 leading Pharma companies & it also analyzes newly established channels that Pharma use to partner with 3rd party companies.