We are the analyst and strategy consulting company for the digital health industry

Pharma’s Digital Retail Platforms: The Future Standard for Selling Drugs Online?

Published: January 22, 2025

Pharmaceutical companies have tried out a variety of new digital business models in recent years. The digital retail model...

The digital pharma retail model _pharma digital health business models

Digital Retail Platforms: The new concept of Pharma to sell directly to patients

Published: January 9, 2025

Pharma has a history of exploring digital technologies to develop innovative business models and opportunities. Digital retail platforms represent...

R2G Digital Health Business Outlook 2025 Global Survey

New R2G survey: What will 2025 bring for the digital health business?

Published: December 20, 2024

R2G launches its Global Annual Digital Health Business Outlook – 2025! Since 2013, we have been surveying stakeholders in...

Latest Work We Did For Our Customers

Strategic market entry blueprint for the Digital MS solution market

Strategic market entry blueprint for the Digital Multiple Sclerosis (MS) solution market

Explore how the R2G consulting team conducted market and competitor analysis to define market entry strategies of digital MS...

Market scan and best-in-class analysis to build digital ecosystem for a global medical device company

Find out how R2G assisted a global medical device company in market scan and best-in-class analysis to build a...

Commercial due diligence on selected digital health startups for an international life science incubator

R2G consulting team supported a leading international life science incubator by conducting commercial due diligence (CDD) to evaluate the...

API/SDK strategy development support for a global digital chronic care service provider

Explore how R2G’s consulting team conducted a deep dive into the API/SDK offerings of key competitors for a global...

Competitor analysis of EMR integration strategies to support digital chronic care service provider

Discover how R2G’s consulting team conducted an EMR vendor landscape and developed strategic options for future EMR strategy to...

Actionable go-to-market strategy for the remote patient monitoring market

Explore how R2G consulting team conducted market and competitor analysis to define market entry strategies for the remote patient...

Digital health market scan and platform strategy development across nine chronic disease segments

R2G consulting team supported a leading global pharma company by conducting a comprehensive market screening and creating a platform...

Research2Guidance-Mental-Health-Go-To-Market-Strategy-Business-Case

Go-to-market strategy for a mental health solution provider in Germany

R2G supported a leading mental health solution provider in building market entry strategy and a roadmap for DiGA, the...

Latest Insights Reports

Pharma Digital Retail Model

Published: January 9, 2025

The report explores the transformative impact of Pharma Digital Retail Models on patient access to medications and pharmaceutical sales strategies. Discover the benefits of a PDRM platform, how to build one, and its potential for widespread adoption.

Startup – Corporate Partnerships in Digital Health 2024

Published: November 28, 2024

This whitepaper offers a glimpse into the perspectives of 812 digital health leaders, revealing that only 15% of partnerships succeed. It explores the reasons behind partnership failures and examines approaches for effectively managing digital health activities.

Partnerships in Digital Health 2024

Published: November 25, 2024

The report summarizes the views & insights of 812 global digital health decision-makers on how to successfully manage digital health activities and partnerships. It compares the views from a previous survey, highlighting differences from recent years & changing trends in partnerships.

How to Organize a HealthTech Business?

Published: August 7, 2024

This report explores eleven organizational archetypes in HealthTech, analyzes their impact on business success based on four KPIs, and highlights five key trends shaping the industry over the next 3-5 years. It also provides actionable recommendations to navigate future challenges.

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