We are the analyst and strategy consulting company for the digital health industry

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Only 7 % of mHealth apps have more than 50,000 monthly active users – Best mHealth user retention concepts

Published: May 11, 2018

User retention for digital healthcare solutions is still a major issue. Only 7% of mHealth app portfolios count more...

Medical device manufacturers and their mobile health apps: Big, American, expensive and lucrative – Participate in new survey on “Medtech’s role in the Internet of Medical Things” in cooperation with Deloitte

Published: April 12, 2018

Medical device manufacturers stand out in the digital health eco-system. Using their mobile apps as business extension to advertise, market...

Is AI already good enough to transform healthcare? – Interview with Daniel Nathrath, Founder and CEO at Ada Health

Published: April 9, 2018

According to the mHealth App Economics 2017 study, 61% of decision makers and experts of digital health see Artificial...

Latest Work We Did For Our Customers

Market Feedback For A European Product Launch

Project Background: An American software healthcare company considered expanding their market presence and entering into four European markets. In order...

Market Deep Dive For A Health Accelerator

Market Deep Dive Insights For A Health Accelerator

Project Background: Research2Guidance runs the largest mHealth App Developer Economics research program globally since 2010. Part of the mHealth...

Sepsis Awareness Campaign Impact Survey New

Measuring the impact of an awareness campaign for sepsis among HCPs

Project Background: Sepsis kills 6-9 million people globally every year. In developed countries half of the deaths could be avoided if...

Fathoming the medtech web 4.0 for management consulting company

Project Background: Together with one of the top management consultancies we were analysing the market for connected medical devices....

Deep Dive Into The Digital Diabetes Market

Market and competitor deep dive into the global digital diabetes service market for a pharmaceutical company

Project Background: One of the top global diabetes service providers approached R2G to conduct a market and competitor analysis...

Global market screening for the matchmaking of a big healthcare accelerator

Project Background: For accelerators it is imperative to receive enough applications from start-ups of the right target group and...

Defining the strategy to integrate digital enabled coaching as a service for a Health Insurance Company

Project “Digital Enabled Coaching Strategy” background: The insurance company had already been offering coaching services for several years based...

Forming a digital health portfolio for a Middle Eastern Health Insurer with 3-million members within 7-months

Project “Digital Health Portfolio” Background: The company wanted to use mobile solutions to reduce pay-out costs, better understand member...

Latest Insights Reports

mHealth Economics – How mHealth App Publishers Are Monetizing Their Apps

Published: March 13, 2018

2nd report of 7th edition of the global mHealth industry report (How mHealth App Publishers Are Monetizing Their Apps)

mHealth Economics 2017 – Current Status and Future Trends in Mobile Health

Published: November 1, 2017

7th edition of the global mHealth Industry report (Status & Trends)

Pharma App Benchmarking 2017

Published: June 28, 2017

2nd edition of the Pharma App Benchmarking 2014 report

Diabetes App Market Report 2016-2021

Published: October 14, 2016

2nd edition of the diabetes app market and competitor report

Our Customers