The increasing number of smartphone users and the ubiquity of mobile apps offer new opportunities for companies in the nutrition market.
A market observations shows that the most successful apps in the nutrition market come from smaller and specialized developers whereas the large food companies offer apps with focus on games and entertainment.
The presentation analyses the current situation of the nutrition app market and develops scenarios for 2017 – focusing on the impact of apps for the complete food value chain. The presentation includes descriptions of apps from large food companies and best practices for successful nutrition apps.
Shows the development and growth of the smartphone market
Describes more than 25 apps of large food companies, best practices for successful apps and promising projects
Analyses consumer expectations – their expectations when using mNutrition apps
Shows scenarios for chemical companies, farmers, large food producers, restaurants and fast food companies how the increasing usage of apps will change their role
Download the slides to:
Get an analysis of the current market for mNutrition apps
Obtain fresh ideas on the impact apps will have on the food value chain
Easily drag and drop them into your PowerPoint presentation