EU mHealth App Business Accelerator
Helping mHealth app publishers and country organizations to succeed in the European mHealth economy: EU mHealth App Business Accelerator
The EU mHealth App Business Accelerator consists of a set of service offerings to help mHealth app publishers and country organizations to develop their go-to-market approach and market entry strategies and to improve the country readiness for mHealth start-ups.
The service offering is built upon a large database of mHealth app developers in Europe, decision makers in government institutions, established mHealth marketing channels as well as a team of experienced mHealth consultants with a track record of creating value for clients.
For further information and to find out how you can benefit from the mHealth App Business Accelerator please contact:
Rainer Herzog, Managing Director HIMSS Europe, [email protected]
Ralf-Gordon Jahns, Managing Director r2g, [email protected]
SERVICES FOR COMPANIES:
Companies from within and outside the EU can use the EU mHealth App Accelerator program to get support for their go-to-market strategy.
Country profiling and prioritization:
- Healthcare system profiling (analysis of healthcare systems’ overall set-up, care and payment processes)
- Barriers and stimulators of market entry for mHealth businesses
- Competitors
- Stakeholders
- Ecosystem partners
- Country prioritization for the respective mHealth service to be launched
EU country rollout & marketing push:
- Identification of partner in the pilot countries
- mHealth service localization incl. identification of key needs and key clients to start mHealth business and adapting existing mHealth products to local needs and requirements
- Pricing and business model elaboration and adoption to country specifics
- Recruitment of mHealth app developers and business developers and mHealth
- Onboarding and start-up of local team support and office search
- Develop a detailed market entry strategy, including business models
- Set up 180 days marketing and business development campaign
Match making:
- Connection with key players, stake holders of the healthcare system and investors
- Deal preparation
SERVICES FOR COUNTRIES:
Country institutions that want to drive the mHealth business within their home countries can benefit from the mHealth App Business Accelerator three ways.
Country mHealth roadmap and guideline definition:
- Analysis of country-specific market situation and readiness to embrace mHealth businesses
- Assessment of key market requirements allowing for the development of a dynamic mHealth business in the country
- Identification of the key strengths and barriers in the country
- Benchmarking with other markets/countries and identification of gaps and areas to take action on; lessons learned from best practice
- Assessment of suitable incentive models to drive the adoption of mHealth in a regional and national context
- Establishing national mHealth roadmaps
- Analysis of the potential economic impact of mHealth, as well as of implications on the quality of patient care
mHealth App Developer Program:
- Assessment of mHealth app developer and publishers needs
- Develop business offering for mHealth app developer
- Run mHealth developer country events to promote business offerings
180 days awareness and marketing push:
- Development of a marketing strategy to attract mHealth app developers to do business in the country
- Campaign management