EU mHealth App Business Accelerator

Helping mHealth app publishers and country organizations to succeed in the European mHealth economy: EU mHealth App Business Accelerator

EU mHealth App Business Accelerator

The EU mHealth App Business Accelerator consists of a set of service offerings to help mHealth app publishers and country organizations to develop their go-to-market approach and market entry strategies and to improve the country readiness for mHealth start-ups.

The service offering is built upon a large database of mHealth app developers in Europe, decision makers in government institutions, established mHealth marketing channels as well as a team of experienced mHealth consultants with a track record of creating value for clients.

For further information and to find out how you can benefit from the mHealth App Business Accelerator please contact:

Rainer Herzog, Managing Director HIMSS Europe, [email protected]
Ralf-Gordon Jahns, Managing Director r2g, [email protected]

 

SERVICES FOR COMPANIES:

Companies from within and outside the EU can use the EU mHealth App Accelerator program to get support for their go-to-market strategy.

Country profiling and prioritization:

  • Healthcare system profiling (analysis of healthcare systems’ overall set-up, care and payment processes)
  • Barriers and stimulators of market entry for mHealth businesses
  • Competitors
  • Stakeholders
  • Ecosystem partners
  • Country prioritization for the respective mHealth service to be launched

EU country rollout & marketing push:

  • Identification of partner in the pilot countries
  • mHealth service localization incl. identification of key needs and key clients to start mHealth business and adapting existing mHealth products to local needs and requirements
  • Pricing and business model elaboration and adoption to country specifics
  • Recruitment of mHealth app developers and business developers and mHealth
  • Onboarding and start-up of local team support and office search
  • Develop a detailed market entry strategy, including business models
  • Set up 180 days marketing and business development campaign

Match making:

  • Connection with key players, stake holders of the healthcare system and investors
  • Deal preparation

 

SERVICES FOR COUNTRIES:

Country institutions that want to drive the mHealth business within their home countries can benefit from the mHealth App Business Accelerator three ways.

Country mHealth roadmap and guideline definition:

  • Analysis of country-specific market situation and readiness to embrace mHealth businesses
  • Assessment of key market requirements allowing for the development of a dynamic mHealth business in the country
  • Identification of the key strengths and barriers in the country
  • Benchmarking with other markets/countries and identification of gaps and areas to take action on; lessons learned from best practice
  • Assessment of suitable incentive models to drive the adoption of mHealth in a regional and national context
  • Establishing national mHealth roadmaps
  • Analysis of the potential economic impact of mHealth, as well as of implications on the quality of patient care

mHealth App Developer Program:

  • Assessment of mHealth app developer and publishers needs
  • Develop business offering for mHealth app developer
  • Run mHealth developer country events to promote business offerings

180 days awareness and marketing push:

  • Development of a marketing strategy to attract mHealth app developers to do business in the country
  • Campaign management