37% of published apps have been removed from the Android Market.

Android Market Insights Vol. 6.

Over the past few months, the Android Market has been maintaining an exponential growth, but is still lagging behind the app store market leader, Apple. In Q3 of 2011, the number of active mobile applications in the Android Market stood at 319,161 compared to 459,589 in Apple App store.

However if we look deeper, Android developers are significantly more productive than Apple’s. We’ve noticed that the average publisher on Android has placed more than 6 applications in the Market since launch, compared to just over 4 apps on average that have been published by iOS developers. (If you want to find out more about opportunities for professional mobile application developers, please have a look at our developer report – or at the report’s special chapter about Solutions for Developers and Publishers to Reduce Development Costs and Time to Market).

The actual total number of applications published on the Android Market leapt to over 500,000 in September 2011. In the meantime, the Apple App Store stands at just over 600,000 successful submissions: just 20% more. The issue is that over 37% of the applications published were later removed from the Android Market for various reasons, whereas the Apple App Store has removed just 24% of published apps in comparison, as of the end of September.

 

Although Apple is known to regularly clean up its store from inappropriate or outdated content, its active application share still exceeds that of Android. It is likely that the more rigid application submission requirements prevent developers from publishing multiple trial or low quality applications whereas publishers in the Android Market place a lot of market testing, trials, demo and malware content. Over 78% of the apps removed from the Android Market were free, which could mean that publishers put more effort into the applications they place with the pay-per-download business model, thus ensuring that it is kept longer in store.

At the other end, the share of deactivated apps in the WP7 Marketplace today stands at just 13%. However, one has to bear in mind that it is a comparably young store and many publishers are still exploring its potential. Fifteen months after its launch (comparable to the WP7 store now), the Android Market similarly had 86% of its apps active and a significant application store clean-up didn’t get started until the end of 2010.

 

Please also check our research report The Market for Mobile Application Development Services (2010-2015).

Categories: Android Insight report, research2guidance Report

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