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App stores remain the number one distribution channel for mHealth apps. 52% of mHealth experts rate app stores, such as Apple App Store or Google Play, to be the best channels from which to distribute mHealth apps for the next five years.
According to the results of our global report, the mHealth App Developer Economics Study 2015, over half of respondents deemed app stores to be the most effective distribution channel for app solutions. Distribution through other channels, such as via doctors, hospitals or pharmacies are increasingly seen to be weaker channels through which to distribute a successful app solution.
In 2010, more than 65% of mHealth practitioners believed that hospitals or physicians would become the main distribution channel for mHealth app solutions in the coming years. According to our recent findings however, just 48% (physicians) and 46% (hospitals) now believe that to be the case.
In past years, an overriding optimism that mHealth apps would develop to become an integral part of healthcare led to the assumption that doctors and hospitals would begin including mHealth apps into their treatments, thus becoming the main distribution channel for mHealth apps. By the end of 2015 however, this scenario still seems distant, leading to a more realistic judgement of the impact these channels will have on the distribution of mHealth apps until 2020.
To read more about this topic, please download our free report, the 2015 mHealth App Developer Economics Survey from our website.
We welcome your feedback and actively encourage you to participate in this years’ survey which launches in February 2016.