Business Plan Writing for Start-Up

Project background:

An innovative medical device manufacturer created an algorithm to visualise electromagnetic wave data. The patents allowed a miniaturization of the scanning technology as to a size that will fit into e.g. a helmet or t-shirt. The start-up wanted to raise investors funds to grow the business.

What we did:

We analyzed potential business models to link the scanning technology with the app market. The project defined the addressable market and potential market capture of the start-up company. The results have been summarized into a business plan and an investor’s presentation. As a result of the project the start-up company gained substantial funds from an institutional investor.

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