App Ideation and Prototyping for Global Pharma Company

Project background:

A global pharma company wanted to improve the process of innovating their medical app portfolio. The existing organizational structures prevented the client to create new app features and design in a way that allows them to compete with app market competition.

What we did:

The team of the r2g Innovation Lab developed new app features and design ideas for existing medical apps. The ideas have been evaluated and prioritized based on best practices. Wireframes have been used to demonstrate the integration of the new features into existing apps. We created prototypes to demonstrate new features on the smartphone.

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