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50% of the mHealth practitioners say that a good country ranking depends on how open doctors are to applying and integrating mHealth solutions into their patient treatments and communication.
These are just some of the findings from the largest global mHealth research programme, a joint project between research2guidance and HIMSS Europe analyzing the market readiness of the 28 EU member states through “The EU Countries’ mHealth App Market Ranking” survey.
Download the report for free here.
Results from the report show that mHealth practitioners view the attitude of doctors to adopt and use new technology as the main indicator for a country which offers good market conditions. In fact, 50% of the mHealth practitioners say that a good country ranking depends on how open doctors are to integrating mHealth solutions into their patient treatments and communication.
As there is no general reimbursement of mHealth services in all EU countries, this high rating of the doctor channel builds more on their general openness to use new technologies rather than the existence of business models for doctors and mHealth services that work already today.
The second most important factor for a good country ranking is the level of digitalization within hospitals (39%). The ability to integrate their mHealth services e.g. electronic patient records and hospital-to-workflow-systems is seen as a major benefit for developing mHealth solutions in a country.
Market size in terms of e.g. number of inhabitants, patients, doctors or health care spending is another important factor for mHealth practitioners to give a high country rating.
Access to developers is mentioned by 31% of mHealth practitioners as an important factor that constitutes good market conditions.
The willingness of patients to pay for the mHealth service is only seen by 17% of the mHealth practitioners as a factor that positively influences their country preference.
There are of course more factors that determine a good market environment for mHealth companies. In countries with low acceptance of mHealth solutions by doctors and patients the key to success, as one practitioner puts it, is:
“…consumer willingness and demand and disruption of existing business models. I.e. you need broadband internet, high penetration of mobile devices, and well developed and educated society and social environment.”
For more global insights from over 5,000 mHealth practitioners and developers from the mHealth community download our FREE EU report here.