Denmark is a leading EU country in mHealth market readiness – preliminary results

UPDATE: Our report “EU Countries’ mHealth App Market Ranking 2015” is out now. Download it for free.

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The preliminary results of our study show that Denmark is among 25 EU countries performing the best in mHealth adoption by doctors and patients. 

The results are based on the 2015 mHealth App Developer Economics study which is the largest mHealth study conducted by research2guidance and HIMSS. The study will uncover the current status and trends of the global mHealth app market and for the first time it will also focus on mHealth market readiness of EU countries. It aims to distinguish which countries are already well prepared for mHealth app business, which countries are attractive for app developers and what are the main barriers for a market entry.

There are six criteria which we consider in evaluating the market readiness of a country: 

  1. eHealth adoption (e.g. patients and doctors usage of mobile and internet technology)
  2. level of digitalization (e.g. compatible devices penetration, internet users)
  3. market potential (e.g. market size, health expenditures)
  4. ease of starting business (e.g. time needed to start business, taxes)
  5. mHealth regulations (e.g. implementation of shared EHR, data protection laws)
  6. developer index (e.g. most attractive countries for developers)

Top 10 eHealth adoption

In the eHealth adoption indicator Denmark seems to be the most eHealth friendly country followed by Finland and Spain. Those countries have in common high level of digitalization in doctor’s offices and have above average patient’s usage of mobile and internet technologies for searching health information and making doctor’s appointments online.

Preliminary results from the mHealth App Developer survey also provide interesting insights into mHealth market readiness and attractiveness:

  • UK currently offer the best market conditions for mHealth app business
  • Germany was within the top 3 countries with the best conditions as well as with poor conditions
  • The most important for favourable mHealth market conditions is acceptance of apps by doctors
  • The main barriers for market entry are prohibitive laws and low level of digitalization in doctor’s offices

Join us at the mHealth Summit 2015 in Riga to get more detailed information on the market situation of EU countries and don’t forget to share your opinion in our survey!


For every survey participant we offer:

  • a chance to win one of five free admission tickets to the mHealth Summit 2015 in Riga
  • a free copy of the mHealth App Developer Economics 2015 report once it’s finished
  • possibility to see initial results immediately after finishing the survey

We are looking forward to your answers!


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