Runtastic dominates the German paid mHealth app market.
The majority of successful mHealth apps in Germany help users to track their exercises and their weight loss. Android and iOS users might choose other apps but they still prefer the same mobile use case for mHealth apps.
The preference for diet and exercise also does not change according to the business model. 71% of the most downloaded free and 63% of the paid mHealth apps are exercise and diet apps.
Runtastic, an Austrian company, has managed to build up a self-referencing app eco-system that helps to promote their apps very efficiently. 20 of their apps showed up amongst the top 10 lists for iPhone, iPad and Android apps during the 3 month benchmarking period.
Runtastic’s dominance is so high that download numbers for paid apps (top 10) were even higher than download numbers for free apps.
This analysis is part of our new series of benchmarking reports started with the US mobile healthcare app market. The report analyses the app market performance of the most successful mHealth apps on the iOS and Android platform.
Find out more in our report “Germany Top 10 mHealth Apps Performance Benchmarking”.
As always, comments are very welcome.
MHEALTH REPORT: The “Global Mobile Health Market Report 2013-2017 is a business guide for traditional healthcare companies as well as for mobile operators who want to successfully engage into the new mHealth market. Country mHealth market reports are available forUSA, Germany, Brazil, Japan and UK. See report preview.