NEWS: The app user base in France will reach almost 18 Mio. in 2012

The French app market showed strong growth rates over the last years. Currently there are almost 18 Mio. smartphone, tablet and iPod Touch users that will have downloaded 4-5 apps on average in 2012.

The share of paid downloads varies significantly per platform. French iPad user pay for almost every 5th download whereas Android users hardly pay for the content.

French market revenues from app downloads and in-app advertisement increase in line with app user base.

Similar to other EU countries Apple and Android dominate the app download market, representing almost 90% of all downloads. Independent app platforms and MNO app stores do not play a significant role.


The France App Market Monitor is the second of a series of reports about the main EU app markets.

For more information on the France app market, please see our latest country app market monitor report: France App Market Monitor.

We will release more country reports in the following weeks (see below).

Market Monitor Report Series:

App Market Monitor: United Kingdom

App Market Monitor: France

– App Market Monitor: Germany

– App Market Monitor: Spain

– App Market Monitor: Italy

– Country Reports Package

This post currently has one response.

  1. […] 18 Mio Smartphones werden in Frankreich betrieben, ermittelt der neue France App Market Monitor von researc2guidance. Jeder Mobilgerät-Besitzer lädt dieses Jahr im Schnitt vier bis fünf Apps herunter. Rund 20 Prozent der französischen iPad-Besitzer zahlen für Apps, während Besitzer von Android-Geräten so gut wie nie etwas bezahlen. iOS- und Android-Apps machen hier wie auf anderen Märkten 90 Prozent des Umsatzes aus. […]

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