US$ 1.3 billion: The market for mHealth applications in 2012

2011 already showed significant growth for the mHealth app market. In 2012 the market size will nearly double.

 

The smartphone application market for mobile healthcare will reach US$ 1.3 billion in 2012 – up from US$ 718 million in 2011. Despite this substantial growth, the mHealth market is still in an embryonic state – especially in comparison to the US$ 6 trillion of the overall global healthcare market. Several factors (esp. smartphone penetration), will continue, however, to drive mHealth market growth over the next couple of years.

 

Global revenue for mHealth applications in 2012: US$ 1.3 billion

Global revenue for mobile healthcare applications in 2012

These findings are part of our new Mobile Health Market Report 2011-2016 report. Click here to preview the table of contents and sample pages.

Mobile healthcare market drivers

The increase of revenue stems from downloads, in-app advertisements, mHealth services, direct transactions and sensor sales. As a number of big healthcare companies published mHealth apps in 2011 that go far beyond a simple allergy tracker or pill reminder (e.g. Sanofi Aventis’ sensor-based iBGStar Diabetis monitoring app) sensors are a growing part of the landscape.

In 2012 the number of mHealth application users – mobile users who downloaded a smartphone mHealth application at least once – will reach 247 million. Compared to the 124 million users who downloaded mHealth smartphone applications in 2011, this is a near doubling.

The technical aspects of the healthcare landscape are changing rapidly and fundamentally. Healthcare data, the number of healthcare apps and their usage on mobile phones is growing. It is all evolving around smartphones and sensors attached to the phone.

New mobile healthcare market research report

For more information on the mHealth application market read our report, Mobile Health Market Report 2011-2016. The report describes in a detailed 100 pages the impact of smartphone applications on the mHealth industry. It will help decision makers in the healthcare market to understand the current status of the market, learn about best practices and get insights on future trends and market potentials.

More mobile health reports:

Mobile Health Applications Landscape: Best Practice Examples (2011 – 2016)

mHealth App Market Trends and Figures 2011-2016

 

What is your take on the growing mHealth market?

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UPDATE: Our 4th mHealth Developer Economics survey is finished.

You can download the report for free. Just click on the picture below.



MHEALTH REPORT: The “Global Mobile Health Market Report 2013-2017 is a business guide for traditional healthcare companies as well as for mobile operators who want to successfully engage into the new mHealth market. Country mHealth market reports are available forUSA, Germany, Brazil, Japan and UK. See  report preview.

This post currently has 35 responses.

  1. […] US$ 1.3 billion: The market for mHealth applications in 2012 […]

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  3. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 […]

  4. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $ 1.3 […]

  5. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 […]

  6. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 billion, up […]

  7. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 […]

  8. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 billion, up […]

  9. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 billion, up […]

  10. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 […]

  11. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 billion, up […]

  12. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 billion, up […]

  13. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 […]

  14. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 […]

  15. […] mHealth industry is growing fast. According to Research2guidance‘s calculations, the size of the mHealth app market will nearly double in 2012 to $1.3 […]

  16. […] “mHealth” apps, the industry is expected to nearly double in revenue in 2012 to $1.3 billion (research2guidance). Medical apps are no longer limited to just dieting and fitness; they are expanding into […]

  17. […] i calcoli di Research2guidance, la dimensione del mercato app di mHealth sarà quasi il doppio nel 2012 arrivando a $ 1,3 […]

  18. […] Mio. Dollar fast versiebenfacht, so die Marktforscher des deutschen Mobile Research Spezialisten research2guidance. Für 2012 wird immerhin noch eine Verdoppelung des Wachstums auf 1,3 Mrd. US Dollar erwartet. […]

  19. […] services has reached $20.5 billion in 2011 and is expected to expand further in 2012. For example, research2guidance reports that mobile healthcare applications for smartphones alone, will reach $1.3 billion in 2012 […]

  20. Excellent publish, very informative. I wonder why the other specialists of this sector don’t realize this. You must continue your writing. I’m sure, you’ve a great readers’ base already!|What’s Going down i’m new to this, I stumbled upon this I have discovered It positively helpful and it has aided me out loads. I hope to give a contribution & aid other customers like its helped me. Great job.

  21. Professor Robert S H Istepanian says:

    Dear Sir/Madam,

    I suggest that you also mention in your reports the first scientists whom defined and coined the term ‘ m-health’

    Thank you

    Robert S H Istepanian
    Professor of Data Communications for healthcare
    Kingston University, London, UK

  22. […] Mobile health technology (mHealth) is changing the way the world approaches health care access and delivery. Text messaging is used to support patient adherence with chronic disease management and mobile health applications (Apps) engage patients in preventive care and connect them to community and educational health resources. According to Research2Guidance, 500 million smartphone users worldwide will be using a health care application by 2015. (Mikalajunaite, 2010) In 2012, the number of mHealth application users who downloaded a smartphone mHealth application at least once will reach 247 million. (Jahns & Gair, 2012) […]

  23. […] is worth about $718 million and is expected to double by the end of the year, according to Research2Guidance, a global mobile research […]

  24. […] is worth about $718 million and is expected to double by the end of the year, according to Research2Guidance, a global mobile research […]

  25. […] More than 40,000 apps of health existing and are expected to grow the market from $718 million in 2011 to $1.3 billion this year 2012. Source: Research2Guidance Report […]

  26. […] $392 million in 2015, according to a news release by Frost and Sullivan. Globally, Reseach2Guidance reports that the mHealth market will reach $ 1.3 billion this year. Despite mHealth being in its infancy, […]

  27. Anant says:

    Hi,
    Can you please elaborate on ‘direct transactions’ as a source of revenue by giving some examples.
    Thanks in advance

    Anant Chauhan

  28. […] There are going to be two mobile health markets, but investors may be challenged for some time to find a route to profit from either, despite revenue in the space that should double from about $718 million this year to $1.3 billion next year, according to Research2Guidance. […]

  29. […] to Ralf-Gordon Jahns and Grace Gair of Research to Guidance, in the Mobile Health Market Report 2011-2016 report, 2011 already showed significant growth for […]

  30. […] million in 2010 to $1.3 billion in 2012, according to the Mobile Health Market Report 2011-2016 by research2guidance. Share this:TwitterFacebookLike this:LikeBe the first to like this. from → Mobile Health […]

  31. […] million in 2015, according to a news releaseby Frost and Sullivan. Globally, Reseach2Guidance reports that the mHealth market will reach $ 1.3 billion this year. Despite mHealth being in its infancy, […]

  32. […] million in 2015, according to a news releaseby Frost and Sullivan. Globally, Reseach2Guidance reports that the mHealth market will reach $ 1.3 billion this year. Despite mHealth being in its infancy, […]

  33. […] 2010 is de groei in de gezondheids-appsector vertienvoudigd. De werkelijke cijfers van 2012 moeten nog verschijnen, maar de verwachting -van 104 miljoen dollar […]

  34. aupie says:

    Hello,
    Can you please elaborate on ‘direct transactions’ as a source of revenue by giving some examples.
    Thanks in advance
    Jianchao

    • Ralf-Gordon Jahns says:

      Jianchao,
      in the context of the report, revenues from transactions are from physical goods that are being sold with the help of an apps e.g. drugs.
      Hope that helps

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