The Smartphone Application Market has Reached more than 2.2 Billion Dollars in The First Half of 2010

Release of the new market report on the global smartphone application market including key market figures from 1st half year 2010 by research2guidance.

The worldwide smartphone applications market grew more than $2.2 billion dollars within the first six months of 2010. Mobile application download numbers reached a total of 3.8 billion in only 6 months, compared to 3.1 billion in 2009. Our latest report provides market insights for smartphone application publishers.

Global mobile smartphone application market 2010

First half year update of 2010

The-Smartphone-Application-Market-has-Reached-more-than-2.2-Billion-Dollars-in-The-First-Half-of-2010

The market is gaining momentum as more and more smartphone users have direct and easy access to app stores. In addition, the app stores which were founded in 2009 have finally managed to increase application numbers and are growing their app business.

Apple’s competitors like Nokia and BlackBerry started to leverage their global reach and increased the traffic on their app stores. This trend will continue in the next several months and years. The next wave of new app stores will be niche stores specializing on e.g. business or mobile health apps.

Average application prices steeped to $3.60 US per paid application in the first half of 2010.

Although there are still significant differences with regard to prices between stores, the overall decline of app prices has reclined. App publishers should be aware of the price differences between stores and mobile platforms. These price differences are a sign of a lack of market transparency. They represent a good business opportunity, but not for too long.

Additional information is available on the current research2guidance report, “Global Smartphone Application Report 2010”.

For more information please go to our webshop or contact:
Robert Kuersten
research2guidance
+49 30 609 893 366
robert.kuersten @ research2guidance.com

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PARTICIPATE IN OUR WEBINAR ON THE 1ST HALF YEAR SMARTPHONE APPLICATION MARKET UPDATE 2010

The worldwide smartphone applications market grew more than $2.2 billion dollars within the first six months of 2010. Mobile application download numbers reached last year’s level in only 6 months whilst Apple lost market share. We will discuss the latest trends and developments in the smartphone apps market and give an outlook for the next years.

DATE: Friday September 10 4pm CET (Berlin time)

DURATION: 45 minutes including 30 minutes presentation and 15 discussion

HOW TO PARTICIPATE: Join us by writing an email (webinar @ research2guidance.com). We will send you an invitation link.

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  1. The market is gaining momentum as more and more smartphone users have direct and easy access to app stores

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