Doctors’ acceptance of mHealth Apps are a determining factor for high country ranking

Doctors’ acceptance of mHealth Apps are a determining factor for high country ranking 11 August 2015

50% of the mHealth practitioners say that a good country ranking depends on how open doctors are for applying and integrating mHealth solutions into their patient treatments and communication. These are just some of the findings from the largest global mHealth research programme, a joint project between research2guidance and HIMSS Europe analyzing the market readiness of the 28… [read more]

Between 20% and 50% of mHealth practitioners lack knowledge about EU mHealth market conditions

Between 20% and 50% of mHealth practitioners lack knowledge about EU mHealth market conditions 4 August 2015

“55% of mHealth practitioners state that the UK offers a good market environment for doing mHealth business. Germany (41%), Sweden (23%), Netherland (23%) and Denmark (18%) also get positive feedback.” These are just some of the findings from the largest global mHealth research programme, a joint project between research2guidance and HIMSS Europe to analyse the market readiness of… [read more]

Health Insurance Companies should link financial rewards to healthy and cost saving behavior of their members via mHealth apps

Health Insurance Companies should link financial rewards to healthy and cost saving behavior of their members via mHealth apps 27 July 2015

“HICs are best positioned to link financial rewards via incentive schemes to healthy and cost saving behavior of their members. However, only several of the top HICs and start-ups are currently integrating these incentive schemes.” This is just one of the findings from our Health Insurance App Benchmarking 2015 report. The structure of mHealth app based incentive schemes… [read more]

The 5 main economic advantages for Health Insurance Companies afforded by mHealth apps

The 5 main economic advantages for Health Insurance Companies afforded by mHealth apps 8 July 2015

“Currently HICs have rather unfocused and small app portfolio’s which do not in most cases seem to be backed up by a goal driven mHealth app strategy.” These are just some of the findings from our Health Insurance App Benchmarking Report 2015 mHealth apps promise to deliver 5 economic advantages for health insurance companies including reduced reimbursement payouts, retaining… [read more]

Health Insurance Companies must re-think their app publishing approach if they are to succeed in the mHealth app economy

Health Insurance Companies must re-think their app publishing approach if they are to succeed in the mHealth app economy 24 June 2015

“If HICs do not rethink their approach to mHealth app publishing, they are likely to remain an industry player with a low impact on the mHealth app market. Continuing in this fashion is not currently a serious threat to HICs’ core business. But in the next 5 years it will be.” These are just some of the findings… [read more]

Market conditions for mHealth vary significantly throughout the 28 EU member states sometimes by a factor of 100

Market conditions for mHealth vary significantly throughout the 28 EU member states sometimes by a factor of 100 29 May 2015

Market conditions for mHealth business models vary significantly between the 28 EU member states. Countries show differences of up to 100% for key market readiness criteria. Therefore it is imperative that companies understand these differences if they are to successfully launch mHealth business in Europe. This is one of the findings of the newly published report “EU mHealth… [read more]

The 5 countries ranked ‘first choice’ for starting an mHealth business in the EU

The 5 countries ranked ‘first choice’ for starting an mHealth business in the EU 12 May 2015

Denmark, Finland, the Netherlands, Sweden and the UK are the top five countries offering the best market conditions for mobile health app companies in Europe, according to a survey conducted by research2guidance in collaboration with HIMSS Europe. More than 5,000 people participated in landmark study for mobile health app companies. As part of the largest global mHealth research… [read more]

Denmark is a leading EU country in mHealth market readiness – preliminary results

Denmark is a leading EU country in mHealth market readiness – preliminary results 15 April 2015

UPDATE: Our report “EU Countries’ mHealth App Market Ranking 2015″ is out now. Download it for free. – - The preliminary results of our study show that Denmark is among 25 EU countries performing the best in mHealth adoption by doctors and patients.  The results are based on the 2015 mHealth App Developer Economics study which is the largest… [read more]

Why Health Insurance companies fail to generate significant reach with their app portfolio

Why Health Insurance companies fail to generate significant reach with their app portfolio 10 March 2015

The majority of health insurance companies can be described as hesitant in their app publishing activities, even those that have a larger app portfolio fail to have a significant impact. Some reasons are that health insurance companies are not leveraging their assets, their apps are not compliant with state-of-the-art app publishing rules and missing cross promotion.   These… [read more]

The 2015 mHealth App Developer Economics study has been launched. Take part!

The 2015 mHealth App Developer Economics study has been launched. Take part! 13 February 2015

UPDATE: Our report “EU Countries’ mHealth App Market Ranking 2015″ is out now. Download it for free. – - For the 5th time research2guidance in collaboration with the mHealth Summit in Riga are conducting the largest mHealth research program. The study will be focused on the mHealth app market, how apps generate revenue, how behaviour could be changed by… [read more]

New Year, New Opportunities: 5 key roles Pharma companies should investigate in 2015 to increase their chances of success in the mHealth app market

New Year, New Opportunities: 5 key roles Pharma companies should investigate in 2015 to increase their chances of success in the mHealth app market 6 January 2015

With each New Year new opportunities, and old, arise for businesses to turn their mis-fortunes around. Pharma companies, having belonged to the most active group of mHealth app publishers, yet failing to have any significant impact when compared to their performance in the traditional healthcare market, raise an important question …  “Is 2015 the year in which Pharma… [read more]

Why Pharma companies have no substantial impact on the mHealth app economy

Why Pharma companies have no substantial impact on the mHealth app economy 24 October 2014

Leading Pharma companies strive, but most of them fail, to have a significant impact on the mHealth app market. In fact, some have released more than 100 public apps available for iOS and Android with which they have generated only limited reach.   This is one of the results of the new report “Pharma App Market Benchmarking 2014”… [read more]

Research products

New

Diabetes App Market Report 2014

Market report that provides a comprehensive analysis of the diabetes app market 2008-2018.

2014-01-16 | 113€ 1,890.00
Cross Platform Tools: User Profiles and Market Leader Benchmarking 2014

A detailed profiling of Cross Platform Tool users and comparison of 14 leading tools for multi-platform app development. Find out about the pro's and

2014-07-13 | 99€ 1,890.00
Pharma App Benchmarking 2014 - How Pharma companies make use of mobile apps

Detailed picture of app publishing activities of the top 12 pharma companies

2014-10-20 | 93€ 1,890.00
Health Insurance App Benchmarking 2015 - How health insurance companies make use of mobile apps

Detailed picture of healthcare insurance companies and their app strategy

2015-02-24 | 81€ 1,890.00
EU mHealth Market Conditions Benchmarking 2015

Data report comparing market conditions for mHealth in 28 EU countries

2015-06-01 | 96€ 1,890.00

Reports

Mobile Health Market Report 2013-2017

This report provides detailed insights on the commercialization phase of the mHealth market incl. business models, best practises, market sizes etc.

2013-02-28 | 116€ 1,890.00
The U.S. Parental App Market 2015

The most comprehensive market report on mobile apps that support parents in successfully raising their children in the USA.

2013-06-18 | 98€ 1,590.00
Mobile Health Trends and Figures 2013-2017

The report highlights 10 key trends that will shape the mHealth market until 2017 and provides a detailed outlook on future market size and revenue.

2013-07-18 | 31€ 950.00
Mobile Health App Categorization & Best Practices

This report categorizes mHealth applications that exists in todays app market. Best practice examples demonstrate state of the art for each sub catego

2013-07-19 | 41€ 490.00
mHealth App Performance Benchmarking

The report benchmarks the performance and business opportunities of the mHealth app market for 5 countries.

2013-08-07 | 170€ 1,590.00