Denmark is a leading EU country in mHealth market readiness – preliminary results

Denmark is a leading EU country in mHealth market readiness – preliminary results 15 April 2015

The preliminary results of our study show that Denmark is among 25 EU countries performing the best in mHealth adoption by doctors and patients.  The results are based on the 2015 mHealth App Developer Economics study which is the largest mHealth study conducted by research2guidance and HIMSS. The study will uncover the current status and trends of the… [read more]

Why Health Insurance companies fail to generate significant reach with their app portfolio

Why Health Insurance companies fail to generate significant reach with their app portfolio 10 March 2015

The majority of health insurance companies can be described as hesitant in their app publishing activities, even those that have a larger app portfolio fail to have a significant impact. Some reasons are that health insurance companies are not leveraging their assets, their apps are not compliant with state-of-the-art app publishing rules and missing cross promotion.   These… [read more]

The 2015 mHealth App Developer Economics study has been launched. Take part!

The 2015 mHealth App Developer Economics study has been launched. Take part! 13 February 2015

For the 5th time research2guidance in collaboration with the mHealth Summit in Riga are conducting the largest mHealth research program. The study will be focused on the mHealth app market, how apps generate revenue, how behaviour could be changed by apps, use of APIs and sensors and many other related topics. This year we will also explore the… [read more]

New Year, New Opportunities: 5 key roles Pharma companies should investigate in 2015 to increase their chances of success in the mHealth app market

New Year, New Opportunities: 5 key roles Pharma companies should investigate in 2015 to increase their chances of success in the mHealth app market 6 January 2015

With each New Year new opportunities, and old, arise for businesses to turn their mis-fortunes around. Pharma companies, having belonged to the most active group of mHealth app publishers, yet failing to have any significant impact when compared to their performance in the traditional healthcare market, raise an important question …  “Is 2015 the year in which Pharma… [read more]

Why Pharma companies have no substantial impact on the mHealth app economy

Why Pharma companies have no substantial impact on the mHealth app economy 24 October 2014

Leading Pharma companies strive, but most of them fail, to have a significant impact on the mHealth app market. In fact, some have released more than 100 public apps available for iOS and Android with which they have generated only limited reach. UPDATE This is one of the results of the new report “Pharma App Market Benchmarking 2014”… [read more]

The 9 barriers for Cross-Platform App Development Tools to take off – Interview with Martin Wilson CEO of Appear

The 9 barriers for Cross-Platform App Development Tools to take off – Interview with Martin Wilson CEO of Appear 8 September 2014

Lack of awareness among the app developer community and the challenge to keep up with the high innovation speed of mobile platforms are the main barriers for Cross-Platform Tool vendors and service providers. With Martin Wilson, CEO of Appear, we have talked about the barriers, chances of second line mobile platforms like Mozilla and WindowsPhone, the impact of… [read more]

8 drivers and barriers which will shape the mHealth app market in the next 5 years

8 drivers and barriers which will shape the mHealth app market in the next 5 years 12 August 2014

The two main drivers of the mHealth app market are smartphone penetration and user demand. In contrast, lack of data security and standards cause major concerns among the market players. FDA and EU regulation is perceived as neither a driver nor a barrier. The ubiquity of devices capable of running mHealth apps (58%) is the biggest driver for… [read more]

81% of developers say the use of cross-platform tools brings good “value for money”

81% of developers say the use of cross-platform tools brings good “value for money” 31 July 2014

A lot of mobile project managers face the question: is the switch from native development to cross-platform development worth its costs? For the actual tool users the answer is clear. The argument that Cross-Platform Tools are too expensive to use does not withstand the reality check. The vast majority of tool users are satisfied with the use of… [read more]

Cross-Platform Tools Benchmarking 2014 results: Cross-Platform Tools are making a big progress in the app developer community

Cross-Platform Tools Benchmarking 2014 results: Cross-Platform Tools are making a big progress in the app developer community 9 July 2014

An increasing share of developers has become aware of their existence and the leading Cross-Platform Tools have made some significant progress in the rate of their adoption by app developers. This is one of the results of the second global benchmarking for Cross-Platform Tools and services. The CPT Benchmarking constitutes a detailed comparison of 40 CP Tools. During… [read more]

mHealth app publisher segmentation: the 6 groups that will lead the mHealth app market’s evoloution

mHealth app publisher segmentation: the 6 groups that will lead the mHealth app market’s evoloution 2 June 2014

+++NEW+++NEW+++NEW+++NEW+++ For the 5th time research2guidance in collaboration with the mHealth Summit in Riga are conducting the largest mHealth research program: mHealth App Developer Economics 2015. The study will be focused on the mHealth app market, how apps generate revenue, how behaviour could be changed by apps, use of APIs and sensors and many other related topics. Each… [read more]

App performance is a major differentiator of Top 10 cross platform tools

App performance is a major differentiator of Top 10 cross platform tools 26 May 2014

With more than 150 solutions that support multi-platform app development and new tools entering the market every month, the landscape of cross platform tools has become very crowded. Today, it is increasingly difficult to find the right tool for a particular app project. Ratings of tool users are a great way to identify strengths and weaknesses of a… [read more]

“Connected Elite” of app publishers, sensor vendors and enabling companies will fuel the new mHealth app realm

“Connected Elite” of app publishers, sensor vendors and enabling companies will fuel the new mHealth app realm 20 May 2014

There is a group of three mHealth app market players who will lay the foundation for the new mHealth app ecosystem. Cooperation between these players is going to result in a multitude of collected data, which will subsequently pose new challenges and opportunities. In order not to diminish in relative importance, traditional healthcare companies have to adjust their… [read more]

Research products

New

Diabetes App Market Report 2014

Market report that provides a comprehensive analysis of the diabetes app market 2008-2018.

2014-01-16 | 113€ 1,890.00
Cross Platform Tools: User Profiles and Market Leader Benchmarking 2014

A detailed profiling of Cross Platform Tool users and comparison of 14 leading tools for multi-platform app development. Find out about the pro's and

2014-07-13 | 99€ 1,890.00
Pharma App Benchmarking 2014 - How Pharma companies make use of mobile apps

Detailed picture of app publishing activities of the top 12 pharma companies

2014-10-20 | 93€ 1,890.00
Health Insurance App Benchmarking 2015 - How health insurance companies make use of mobile apps

Detailed picture of healthcare insurance companies and their app strategy

2015-02-24 | 81€ 1,890.00

Reports

Mobile Health Market Report 2013-2017

This report provides detailed insights on the commercialization phase of the mHealth market incl. business models, best practises, market sizes etc.

2013-02-28 | 116€ 1,890.00
The U.S. Parental App Market 2015

The most comprehensive market report on mobile apps that support parents in successfully raising their children in the USA.

2013-06-18 | 98€ 1,590.00
Mobile Health Trends and Figures 2013-2017

The report highlights 10 key trends that will shape the mHealth market until 2017 and provides a detailed outlook on future market size and revenue.

2013-07-18 | 31€ 950.00
Mobile Health App Categorization & Best Practices

This report categorizes mHealth applications that exists in todays app market. Best practice examples demonstrate state of the art for each sub catego

2013-07-19 | 41€ 490.00
mHealth App Performance Benchmarking

The report benchmarks the performance and business opportunities of the mHealth app market for 5 countries.

2013-08-07 | 170€ 1,590.00